Director - Customer Relationship Marketing (CRM)

Lowe’s Director - Customer Relationship Marketing (CRM) 4 Hours AgoSaved Hybrid Mooresville, NC, USA Expert/Leader Expert/LeaderConsumer Web • eCommerce • Information Technology • Retail • Software • Analytics • App developmentLead enterprise CRM strategy and governance to drive personalized, omnichannel customer engagement, lifecycle growth, experimentation, and marketing automation. Partner cross-functionally to build segmentation, personalization, testing, automation, measurement frameworks, and a high-performing team to increase lifetime value, retention, and marketing efficiency.Top Skills: Adobe Experience PlatformAdobe Journey OptimizerAdobe TargetAi-Enabled PersonalizationBrazeCustomer Data PlatformsDecisioning ToolsIdentity ResolutionPredictive AnalyticsSalesforce Marketing Cloud