Commercial & Sales Planning Manager

Company Overview

Potter and Moore Plc is a UK-based beauty and wellbeing brand owner and manufacturer listed on the AIM market, combining brand ownership with large-scale manufacturing expertise. The company operates two manufacturing sites in Peterborough and Tiverton, employs roughly 380 people, and produces more than 44 million units each year across personal care, haircare, skincare, and baby care categories.

The group generates revenue through two primary channels: its portfolio of owned brands, including Emma Hardie, Feather & Down, The Curl Company, and Balance Active Formula, alongside private label manufacturing for leading retail partners. Complementing these core activities, Potter and Moore also provide selected contract manufacturing services. Through this diversified model, the business supplies major retailers and premium beauty brands across both UK and International markets.

Role Description

We are seeking a commercially focused and highly organised Commercial & Sales Planning Manager to join our UK Branded Sales team. Acting as Commercial Deputy to the Head of UK Branded Sales, you will play a critical role in translating commercial strategy into clear plans, driving execution across the business, and ensuring delivery against key sales objectives.

This is a unique opportunity for an ambitious commercial professional who enjoys working at the heart of a business, combining sales planning, forecasting, analysis and stakeholder management to drive performance. You will gain exposure to senior commercial decision-making, customer growth strategies, retailer performance, and cross-functional leadership, while helping to shape the future growth of our branded business.

If you are analytically minded, commercially curious, and enjoy bringing structure, accountability and momentum to commercial activity, we would love to hear from you.

Role Objective

Sales Planning & Execution

• Support development and delivery of the UK Branded Sales growth plan.
• Translate strategic priorities into actionable sales objectives and measurable execution plans.
• Maintain sales planning frameworks, action logs and progress trackers.
• Coordinate monthly sales reviews and performance meetings.
• Monitor progress against customer plans and strategic initiatives.
• Identify risks and opportunities affecting sales delivery and escalate where appropriate.
• Ensure agreed actions are completed on time and to the required standard.

Commercial Performance Management

• Develop and maintain sales performance dashboards, trackers and reports.
• Analyse customer performance, rate of sale, promotional performance and profitability indicators.
• Monitor achievement against budget, forecast and KPI targets.
• Provide insight and recommendations to improve commercial performance.
• Support customer business reviews, growth planning initiatives and range review preparation.
• Track promotional effectiveness and support return-on-investment evaluation.

Forecasting & Demand Planning

• Coordinate monthly sales forecasting inputs and ensure alignment to customer plans.
• Work closely with Demand Planning and Supply Chain colleagues to improve forecast quality.
• Identify potential stock, supply or service risks and escalate promptly.
• Challenge assumptions and ensure forecasts reflect agreed commercial plans.

Account Management Support & Governance

• Support Account Managers in delivering customer growth plans and agreed commercial actions.
• Monitor account activity to ensure alignment with UK Branded Sales objectives.
• Track actions arising from customer meetings, trading reviews and internal performance sessions.
• Support preparation of joint business planning materials, customer presentations and retailer updates.
• Provide commercial analysis and recommendations to support decision-making.
• Escalate risks where delivery against agreed plans is falling behind.

Discount Channel Support

• Support the Head of UK Branded Sales with Discount channel planning, preparation, analysis and execution follow-up.
• Analyse customer, category and SKU performance to support growth opportunities.
• Prepare retailer presentations, commercial proposals and internal briefing materials.
• Track listing opportunities, implementation requirements and internal actions.

Cross-Functional Leadership

• Act as a key point of coordination between Sales, Brand Marketing, Finance, Demand Planning, Supply Chain and Customer Service.
• Track project delivery and hold stakeholders accountable for agreed actions.
• Manage timelines, follow-ups and escalation points across commercial initiatives.
• Support successful implementation of launches, promotions, customer activity and sales priorities.

Candidate Description

• Commercially astute with strong analytical and problem-solving skills.
• Highly organised and capable of managing multiple priorities simultaneously.
• Confident working with data and translating insights into actions.
• Strong communicator with the ability to influence stakeholders across all levels of the organisation.
• Proactive, driven and comfortable challenging constructively when required.
• Detail-oriented with a focus on excellent execution.
• Adaptable and positive in responding to changing business priorities.
• Collaborative team player who enjoys working across multiple functions.

Qualifications

• 3–5 years' commercial experience within FMCG, retail or consumer goods.
• Strong analytical and numerical capability with confidence interpreting sales and customer data.
• Excellent Excel and PowerPoint skills.
• Experience of forecasting, reporting, commercial analysis or sales planning.
• Strong organisational, project management and follow-up skills.
• Ability to influence and challenge stakeholders constructively.
• Excellent communication and presentation skills.
• High attention to detail and ability to work at pace across multiple priorities.

Desirable

• Experience supporting National Account Managers or customer-facing commercial teams.
• Knowledge of grocery, health & beauty, discount or high street retail channels.
• Experience working with retailer portals, customer reporting systems or sales trackers.
• Exposure to joint business planning, range reviews or retailer sell-in processes.
• Commercial qualification or relevant degree.

Career Development Opportunity

This role has been created as a strategic capability-building position within the UK Branded Sales team. The successful candidate will gain exposure to strategic sales planning, customer development, commercial negotiation preparation, category and retail analysis, revenue and profit management, and senior stakeholder engagement.

The position provides a structured pathway towards future National Account Management and broader commercial leadership responsibilities, while delivering immediate value through stronger commercial governance, execution discipline and growth-plan coordination.

Who We Are & How We Work

We're a fast-moving, team-first business where the best idea wins regardless of where it comes from. Hierarchy doesn't slow us down - collaboration does the heavy lifting. People here take full ownership of their work, from the spark of an idea all the way through to results on shelf and numbers on a page. There's no passing the baton and walking away; you see it through, you learn from it, and you make it better next time.

We move quickly and adapt without drama. If a problem needs solving, we solve it — we don't wait for the perfect conditions or the perfect brief. That agility isn't just a working style, it's genuinely how we're structured: flexible in how and where we work, lean enough to make decisions fast, and trusting enough to give talented people real responsibility from day one.

This is a place where curious, driven, solutions-focused people do some of their best work — because they're given the space, the autonomy, and the team around them to make it happen. If you're energised by pace, motivated by ownership, and want to feel the direct impact of your work on brands you're proud of, you'll fit right in.

What We Can Offer You

• Competitive Reward Package: We offer a competitive package, bonus opportunity and a range of benefits including Life Assurance, Employee Assistance Programme and Employee Benefits Platform.

• Career Growth: Take advantage of a structured development pathway into National Account Management and broader commercial leadership opportunities.

• Commercial Exposure: Work closely with senior commercial leaders and gain visibility across major retail customers, business performance and strategic growth initiatives.

• Dynamic Work Environment: Be part of a vibrant, collaborative team where innovation, ownership and accountability are encouraged.

• Make a Real Impact: Play a key role in helping shape and deliver the future growth strategy of some of the UK's most exciting health, beauty and wellbeing brands.