Product Marketing Manager - Global Business Solutions - São Paulo

Responsibilities

About the team
The Performance Ads Product Solutions and Operations team (PSO) sits within the Global Business Solutions (GBS) organization, and is responsible for driving adoption and revenue across TikTok's core monetization products. We empower TikTok's largest advertisers globally, serving as the "Voice of Product" in Market, and the "Voice of Market" in Product. Our focus is to accelerate adoption across sales teams and advertisers by connecting product excellence to revenue outcomes.
1. Translate central product strategy into actionable client solutions that drive adoption and revenue.
2. Represent the customer, delivering insights and structure that improve Go To Market rigor and product readiness.
3. Partner with sales and cross-functional teams to prove ROI and influence roadmap priorities.

About the role
We are seeking an experienced Product Marketing Manager to support our Global Business Solutions team & lead the Go To Market strategy and adoption planning for TikTok's core monetization products. You will partner with sales, product managers and cross-functional teams to accelerate decision-making, ensure launch readiness, and operationalize product strategy. To the Market, you will conduct product-centric analyses to identify opportunities and more effective solutions with clients. To Product, you will represent the customer and ensure the roadmap is aligned to our largest clients' business goals. You will own the full Go To Market lifecycle (inbound, testing, and outbound), working across Product, Sales, and Enablement teams to bring new platform capabilities to market and drive adoption across all sales segments.

Responsibilities
- Based on business goals, develop strategies for TikTok e-commerce advertising products, define business priorities, and formulate key operational strategies.
- Work closely with clients to understand the business goals and marketing pain points of key local-market clients, and provide corresponding product solutions.
- Conduct market research, product feedback analysis, and competitive media research, while collaborating with product teams to drive product optimization.
- Partner with sales, product, and client operations teams to advance product Go To Market and market education, in order to support revenue target achievement.
- Based on business and product goals, build scalable mechanisms for e-commerce advertising and operations methodology, metric system development, and business analysis and monitoring.

Qualifications

Minimum Qualifications
- 5+ years of experience in overseas e-commerce advertising product operations, market strategy research, or e-commerce business operations;
- Familiarity with mainstream internet platforms, as well as products such as auction ads, affiliate creators, and creative ecosystems; hands-on experience in ads placement & optimization is preferred.
- Strong data sensitivity and logical thinking, with the ability to independently analyze business and product opportunities.
- Solid project management experience, with the ability to lead communication for complex projects and present outcomes effectively; cross-country market project experience is preferred.

Preferred Qualifications
- Skilled in collaborating across Go To Market, Product Strategy, and Product organizations across multiple regions and business units to drive execution at scale. Strong ability to translate technical features into business value for commercial audiences.
- Strong preference for candidates with both product and commercial backgrounds, for example as a Product Manager, or having both prior Engineering and Sales / Commercial Operations roles.
- Demonstrated success launching Tier 1 products at leading technology companies, aligning product adoption initiatives with revenue and performance metrics.