Director, Conversion Strategy

People Inc. Director, Conversion Strategy YesterdaySaved Hybrid New York, NY, USA 115K-140K Annually Expert/Leader 115K-140K Annually Expert/LeaderAdTech • Consumer Web • Digital Media • eCommerce • Marketing TechLead conversion strategy across onsite and in-app channels to convert anonymous visitors to known users and paid subscribers. Define Martech usage, segmentation, gating, and experimentation roadmaps (A/B testing). Collaborate with Email, Product, App, Data, and Editorial to optimize journeys, monitor KPIs, and drive subscription growth while managing a team and cross-functional stakeholders.Top Skills: A/B TestingDigiohExperimentationMartech PlatformsPiano