RTM Business Analyst

At Thoucentric, we offer end-to-end consulting solutions designed to address the most pressing business challenges across industries. Leveraging deep domain expertise, cutting-edge technology, and a results-driven approach, we help organizations streamline operations, enhance decision-making, and accelerate growth. We are headquartered in Bangalore with presence across multiple locations in India, US, UK, Singapore & Australia Globally.

We help clients with Business Consulting, Program & Project Management, Digital Transformation, Product Management, Process & Technology Solutioning and Execution including Analytics & Emerging Tech areas cutting across functional areas such as Supply Chain, Finance & HR, Sales & Distribution across US, UK, Singapore and Australia. Our unique consulting framework allows us to focus on execution rather than pure advisory. We are working closely with marquee names in the global consumer & packaged goods (CPG) industry, new age tech and start-up ecosystem.

We have been certified as "Great Place to Work" by AIM and have been ranked as "50 Best Firms for Data Scientists to Work For".

We have an experienced consulting team of over 500+ world-class business and technology consultants based across six global locations, supporting clients through their expert insights, entrepreneurial approach and focus on delivery excellence. We have also built point solutions and products through Thoucentric labs using AI/ML in the supply chain space.

Job Description

Role Overview

We are looking for an experienced RTM Business Analyst with strong expertise in distributor operations, primary & secondary sales processes, and Route-to-Market systems. The ideal candidate should have hands-on experience in DMS/SFA implementations, distributor operations, and driving insights through sales data.

Roles & Responsibilities

RTM Domain Expertise

• Deep understanding of Route-to-Market processes across Primary & Secondary Sales.
• Strong knowledge of distributor operations, including:
• Distributor Management Systems (DMS)
• Field Force Automation / Sales Force Automation (SFA)
• Beat management, order capturing via HHT
• Experience working with FMCG/Consumer Goods distribution ecosystems.
  

• Lead and support implementation of DMS/SFA systems, including hierarchy setup, configuration, and rollout.
• Manage end‑to‑end project lifecycle: requirement gathering → design → testing → deployment → hypercare.
• Work with cross-functional teams, vendors, and distributor partners for successful implementation.

• Analyze primary & secondary sales data across platforms to derive actionable insights.
• Identify trends, patterns, and performance issues in distributor operations.
• Support creation of dashboards, KPIs, and performance tracking mechanisms.

• Identify repeated trends in support tickets and define proactive action plans.
• Evaluate data flow and interface architecture for enhancements and optimal design.
• Work closely with business and tech teams to troubleshoot application/performance issues.

• Ability to think independently and drive initiatives across multi-functional teams.
• Exposure to systems such as Retailer Apps, HHT, DMS, SAP, and online sales channels (advantage).
• Contribute to RTM analytics and support digital transformation in sales & distribution.

Required Qualifications

• Minimum 3 years of experience in Sales & Distribution / RTM domain.
• Strong functional expertise in Primary & Secondary Sales processes.
• Hands-on exposure to DMS platforms (e.g., Botree, Newspage, etc.).
• Experience with SFA/Field Force systems and distributor operations.
• Strong analytical skills and ability to interpret data meaningfully.
• Excellent communication and stakeholder management skills.
• Ability to work on complex functional and technical problem solving.

• Strong academic record from reputed engineering or management institutions.

• Experience working in FMCG/CPG domain.
• Exposure to SAP sales & distribution modules.
• Knowledge of RTM analytics and digital channels.
• Experience coordinating with vendors and multi-stakeholder teams.