Marketing Integrated Insights Lead

General Motors Marketing Integrated Insights Lead 7 Hours AgoSaved Hybrid Warren, MI, USA Senior level Senior levelAutomotive • Big Data • Information Technology • Robotics • Software • Transportation • ManufacturingLead marketing performance and brand insights for Buick or GMC by defining measurement frameworks, conducting cross-channel and post-campaign analyses, mining internal and external data sources, partnering with agencies and stakeholders, and presenting data-driven strategic recommendations to senior leadership to optimize creative, brand equity, and campaign ROI.Top Skills: Brand PowerCreative AcceleratorCreative Measurement ToolsCrm SystemsDemand SpacesExcelNvcsPower BIPowerPointTableauYougov