Senior Direct Marketing Manager II

Apollo.io Senior Direct Marketing Manager II An Hour AgoSaved Easy Apply Remote United States Easy Apply 188K-230K Annually Senior level 188K-230K Annually Senior levelArtificial Intelligence • Enterprise Web • Information Technology • Productivity • Sales • Software • DatabaseLead strategy, planning, and execution for Connected TV, audio, OOH, and direct mail/gifting. Build programmatic audio and CTV programs, manage media/vendor relationships, design incrementality tests and measurement frameworks, partner with Creative and Analytics to align channels with pipeline goals, and scale offline, upper-funnel programs within an ABM and performance-marketing context.Top Skills: Abm FrameworksDirect Mail And Gifting PlatformsIncrementality Testing And Geo Holdout Measurement FrameworksMarketing Analytics And Data Science Reporting InfrastructurePodcast Sponsorship PlatformsProgrammatic Audio Buying PlatformsProgrammatic Ctv Platforms