Director, Owned Channel Strategy

New York Life Insurance Company Director, Owned Channel Strategy Reposted 13 Hours AgoSaved Hybrid New York, NY, USA 137K-190K Annually Senior level 137K-190K Annually Senior levelArtificial Intelligence • Cloud • Fintech • Information Technology • Insurance • Financial Services • Big Data AnalyticsLead owned-channel strategy for email, lifecycle, and organic social to drive audience engagement across advisor, institutional, client, and prospect segments. Manage email and social managers, design nurture journeys, oversee segmentation, testing, personalization, automation, governance, and performance measurement. Partner with cross-functional teams to implement compliant, measurable, and branded owned-channel programs and platform capabilities.Top Skills: Ai/Automation ToolsBi/AnalyticsCampaign TaggingCrm SystemsDeliverability ToolsEmail Marketing PlatformsJourney OrchestrationMarketing Automation Platforms