Senior Performance Marketing Manager, New Channel Expansion

Bankrate Senior Performance Marketing Manager, New Channel Expansion Reposted 4 Hours AgoSaved Easy Apply Remote United States Easy Apply 100K-175K Annually Senior level 100K-175K Annually Senior levelArtificial Intelligence • Consumer Web • Digital Media • Fintech • Marketing Tech • Software • Financial ServicesLead identification, testing, and scaling of new paid channels (streaming TV, programmatic, paid social, YouTube). Design incrementality/holdout tests with BI, own attribution and reporting, build channel playbooks, optimize conversion signal passback, drive creative testing and briefs, manage platform partnerships, and recommend budget/investment decisions to senior stakeholders.Top Skills: Ai ToolsBiConnected TvMetaPaid SearchProgrammaticStreaming TvTiktokYoutube