Frontline Activation Brand Manager Bulgaria

Are you ready to make a splash in your marketing career? Dive into The Coca-Cola Company, a brand that has been refreshing the world for over 139 years. We are currently seeking a passionate and innovative Brand Manager to join our dynamic team. This is an exciting opportunity to work with one of the world's most recognized brands, where you will play a key role in identifying target customers and customizing marketing strategies to maximize product and brand appeal. If you're ready to bring your creativity and enthusiasm to a company that values bold ideas and fresh perspectives, we can't wait to meet you.

What You'll Do for Us:

• Conduct research to define targeted customer segments and determine the key values that drive buying behavior for each segment.
• Develop brand/product positioning, associated marketing themes, and media channels that align with target customer demographics.
• Develop and implement marketing strategies (e.g., advertising, informational webinars/blogs, direct marketing, trade shows/public events, online/in-store promotions, business customer relationship building, etc.)
• Oversee the development and distribution of marketing materials.
• Ensure customer experience is in line with brand image and strategy.
• Monitor the effectiveness of marketing campaigns & tactics.
• Has accountability for ongoing activities, may lead processes or project steps within a broader project.
• As an individual contributor, acts as an established and productive professional working independently with limited supervision.
• Problems faced are difficult, typically not complex and may require a new perspective on existing solutions.

Qualifications & Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in brand management, marketing, or a related role, preferably in the consumer goods industry.
• Strong understanding of brand development and multichannel marketing concepts.
• Experience in market research and ability to interpret data to drive brand strategy.
• Proficiency in using marketing software and social media platforms.
• Excellent communication and presentation skills.
• Strong creative and analytical abilities.
• Ability to work collaboratively in a team environment and manage external agencies.
• Proven ability to manage multiple projects and work under tight deadlines.
• Self-motivated with a high level of initiative and a sense of urgency.

What We Can Do For You:

• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and expose you to emerging marketing technologies and techniques.
• Career Development: The Coca-Cola Company offers a wide range of resources and programs to support your career development, including global learning programs and leadership development programs.
• Agile Work Environment: We embrace agile with management that believes in removing barriers, so you are empowered to experiment, iterate, and innovate.

Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Briefs, Digital Media Strategy, Group Problem Solving, Local Advertising, Marketing Activation, Marketing Strategies, Media Planning, Online Marketing, Shopper Marketing, Social Media Strategies, Sponsorships, SWOT Analysis, Team Management

Location(s):
Bulgaria

City/Cities:
Sofia

Travel Required:
00% - 25%

Relocation Provided:
No

Job Posting End Date:
August 7, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.