Music Creator Strategist, TikTok LIVE

Responsibilities

TikTok LIVE is a rapidly growing part of TikTok's global ecosystem, offering creators powerful tools to connect with audiences in real time. The LIVE Creator Growth team focuses on expanding creator success, strengthening the music ecosystem, and driving sustainable growth through strategic creator management, partnerships, and scalable programs. We're looking for a relationship-driven, data-oriented Music Creator Strategist to help shape the future of music livestreaming on TikTok.

What You'll Do
As a Music Creator Strategist, you will own the strategy and execution of initiatives that accelerate growth across TikTok LIVE's Music ecosystem. This role sits at the intersection of creator management, strategy, analytics, project management, and external partnerships, requiring strong business acumen to translate insights into impactful programs that drive creator acquisition, engagement, retention, and monetization.

Creator Strategy & Growth
- Manage a portfolio of high-potential music creators, providing strategic coaching to accelerate audience growth, engagement, and monetization on TikTok LIVE.
- Build a structured understanding of the creator ecosystem across segments (emerging → mid-tier → top creators), identifying key growth levers and lifecycle dynamics.
- Build trusted relationships with creators, agencies, and management teams while serving as a strategic advisor for long-term success.
- Leverage data to identify scalable creator best practices and translate learnings into broader ecosystem initiatives.

Strategic Programs & Partnerships
- Lead the planning and execution of strategic music initiatives, including creator showcases, educational programs, industry events, and flagship campaigns.
- Develop and manage partnerships with festivals, music brands, agencies, artist teams, and other industry organizations to drive creator recruitment, education, and engagement.
- Own end-to-end project management across multiple concurrent initiatives, coordinating timelines, stakeholders, budgets, and deliverables.
- Develop scalable, creator-facing assets (toolkits, playbooks, visual/video content) that translate strategy into clear, actionable guidance.
- Continuously evaluate campaign effectiveness through data analysis, deriving actionable insights to iterate, optimize, and scale successful initiatives.
- Drive measurable impact across key KPIs such as creator activation, engagement, monetization, and long-term retention.

Data & Business Strategy
- Leverage quantitative and qualitative insights to identify ecosystem trends, evaluate creator performance, and inform strategic decision-making.
- Build reporting frameworks and dashboards to measure program performance across recruitment, engagement, retention, monetization, and creator success.
- Develop business cases and recommendations for leadership using data-driven insights and clear executive communication.

Music Ecosystem Development
- Stay informed on music industry trends, creator behavior, livestreaming platforms, and emerging opportunities within the creator economy.
- Help shape TikTok LIVE's long-term music strategy by identifying new creator segments, partnership opportunities, and scalable growth initiatives.

Qualifications

Minimum Qualifications
- 3+ years of experience in creator management, partnerships, strategy, consulting, program management, business operations, or growth within technology, media, entertainment, or the creator economy.
- Experience managing complex cross-functional projects from planning through execution (e.g., growth, engagement, monetization).
- Strong analytical skills, with hands-on experience using data (e.g., dashboards, cohort/funnel analysis) to drive decisions and optimize performance.
- Excellent relationship management and communication skills, with experience working directly with external partners, creators, or clients.
- Highly organized with the ability to prioritize multiple initiatives in a fast-paced, ambiguous environment.

Preferred Qualifications
- Experience working within music, entertainment, livestreaming, creator platforms, or digital media.
- Familiarity with creator monetization models and the broader creator economy.
- Experience building strategic partnerships with brands, agencies, festivals, artists, or entertainment organizations.
- Demonstrated ability to launch and scale new programs or business initiatives from concept to execution.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $103360 - $209380 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.