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apricot Himalayas · Posted today

Social Media Generalist

Full time Remote

Social Media Management Content Marketing Social Media Generalist Digital Marketing
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Indexed description

This is a remote position.

Strategy & Planning

  • Develop a comprehensive social media strategy for Gimme Swag across Instagram, TikTok, YouTube, Twitter/X, Tumblr, Discord, Facebook and Pinerest.

  • Create and maintain a rolling content calendar (target: 2–3 posts per week per platform).

  • Establish baseline KPIs and reporting structures to track growth and engagement.

  • Manage the Pinterest strategy for New Dawn.

Content Management & Editing

  • Curate and edit raw assets provided by the team or interns into platform-specific formats (Reels, TikToks, Shorts).

  • Proficiently use editing tools such as CapCut, Adobe Premiere/Rush, or AI-assisted editing tools.

  • Ensure all content aligns with brand voice: playful, youthful, and authentic for Gimme Swag; sophisticated and compliant for New Dawn.

  • Manage the Pinterest execution for New Dawn.

Community & Platform Management

  • Manage daily posting schedules across all priority platforms.

  • Engage with the community, respond to comments/DMs, and foster relationships within the gaming/collector niche.

  • Monitor analytics weekly to identify trending topics and adjust strategy accordingly.

Work with Interns

  • Guide and provide feedback to two high-school-aged interns (one in TX, one in NY) regarding content ideas and raw asset capture.

  • Maintain flexible, informal communication channels to ensure steady workflow.


Requirements

  • Experience: 3+ years in social media management, preferably with brands in the creator economy, gaming, or lifestyle sectors.

  • Platform Expertise: Deep understanding of algorithms and best practices for Instagram, TikTok, YouTube, and Discord. Experience with Pinterest is a plus.

  • Technical Skills:

    • Proficiency in video/photo editing (CapCut, Adobe Suite, Canva, or similar).

    • Comfortable using AI tools for content ideation or workflow efficiency.

    • Ability to pull and interpret social media analytics data.

Soft Skills

  • Self-starter who can operate independently with weekly check-ins.

  • Strong written English skills (native or near-native fluency required).

  • Adaptable tone: Can switch between Gen-Z/Gamer vernacular (Gimme Swag) and professional/lifestyle tones (New Dawn).


Originally posted on Himalayas

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