Director, Cross-Channel Activation

New York Life Insurance Company Director, Cross-Channel Activation Reposted 4 Hours AgoSaved Hybrid New York, NY, USA 137K-190K Annually Senior level 137K-190K Annually Senior levelArtificial Intelligence • Cloud • Fintech • Information Technology • Insurance • Financial Services • Big Data AnalyticsLead day-to-day activation for integrated marketing campaigns across paid media, email, organic social, and content distribution. Translate priorities into campaign plans, manage sequencing and dependencies, coordinate agencies and internal teams, establish governance and measurement, and optimize performance. Drive qualified website traffic, surface insights and risks, improve workflows (including AI/automation), and develop team members to ensure consistent brand expression and measurable outcomes for advisor, institutional, client, prospect, and boutique audiences.