Paid Social & Performance Marketing Specialist

What We're Looking For

• 2+ years of hands-on experience specifically managing and optimizing paid media budgets — this is the core requirement, not a nice-to-have
• Demonstrated ability to improve performance over time on a live account (please share specific before/after numbers: CPL, CPA, ROAS, conversion rate)
• Strong working knowledge of Meta Ads Manager: campaign structure, bid strategies, audience/lookalike building, pixel and conversions API setup
• Comfortable reading and explaining performance data — not just executing what someone else tells you to run
• Strong written and spoken English required; comfortable working with U.S.-based audiences
• Nice to have: Google Ads or LinkedIn Ads experience
• Nice to have: experience in financial services, insurance, or another regulated/high-consideration purchase industry
• Nice to have: comfort with AI tools (we use Claude extensively across the team)

Projects

About UsSky Gem Solutions is a U.S.-based insurance advisory firm specializing in advanced life insurance strategies (IUL, Premium Finance, PPLI, Group Life). We're building out our marketing function and looking for someone who can own both the creative and performance sides of paid social — not just one or the other.

What You'll Do

This role is about performance, not just content. We need someone who lives in Ads Manager, thinks in CPL/CPA and conversion rates, and can explain why a campaign is or isn't working — not just that it's "posted and running."

• Build, launch, and manage paid campaigns on Meta (Facebook/Instagram), with room to expand into Google Ads or LinkedIn Ads over time
• Build and test audience segments, bidding strategies, and campaign structures based on performance data
• Run structured A/B tests on creative, copy, and targeting — and know how to read the results
• Own conversion tracking and attribution (pixel setup, conversion events, UTM structure) so we know what's actually driving results
• Analyze spend, CPL, CPA, and ROAS on an ongoing basis and turn that into clear optimization decisions
• Request and brief creative direction based on what the data says is working — you don't need to produce the assets yourself, but you need to know what to ask for and why
• Report on campaign performance in a way leadership can act on, not just a screenshot of metrics

Why This Role

• Direct ownership of a real, growing paid media budget — not busywork
• Work directly with leadership, not buried under layers of account management
• Long-term potential to grow scope as campaigns scale

Nice to have:

• experience in financial services, insurance, or another regulated/considered-purchase industry
• comfort with AI tools (we use Claude extensively across the team)