Platform Activation Lead

General Motors Platform Activation Lead Reposted 7 Hours AgoSaved Hybrid Warren, MI, USA Mid level Mid levelAutomotive • Big Data • Information Technology • Robotics • Software • Transportation • ManufacturingPartner with Campaign Management Leads to design and execute email campaigns using Adobe Campaign, SQL in Databricks, and HTML. Prepare, validate, segment, and cleanse audience data, audit outputs, optimize suppressions/deduping, build reports, maintain compliant data processes, and drive MarTech best practices across stakeholders.Top Skills: Adobe CampaignBusiness Intelligence (Bi) Reporting ToolsContent/Experience Management SystemCustomer Data PlatformDatabricksEmail Service Provider (Esp)HTMLJourney OrchestrationMarketing AutomationPersonalization EnginePl/SqlRelational DatabasesSQL