Performance Marketing Specialist

Mekari is Indonesia's no. 1 Software-as-a-Service (SaaS) company. With our ecosystem of software solutions—including Mekari Jurnal, Mekari Talenta, Mekari Qontak, and Mekari Flex, we aim to facilitate entrepreneurs and leaders as they accelerate the digital transformation of their businesses.

In our 10+ years of journey we have reached over 3 Million platform users, and we're not planning to stop any time soon. We need more people like you: builders and owners with calculated ambition who are ready to #ElevateThroughImpact and raise Indonesia's software standard.

Key Responsibilities

• Plan, execute, and optimize performance marketing strategies to achieve business objectives, across:

• Google Ads (with a strong focus on SEM/Search)

• Meta Ads (Facebook & Instagram)

• TikTok Ads

• Manage end-to-end campaign execution:

• Audience and keyword research

• Campaign, ad set, and ads setup

• Daily/regular monitoring and optimization (bids, budget allocation, targeting, creatives)

• Conduct deep performance analysis (CPC, CTR, CVR, CP, etc.) and translate data into clear, actionable optimizations.

• Run A/B tests (creatives, copies, audiences, landing pages) to continuously improve campaign performance & leads quality

• Prepare and deliver bi-weekly performance reports with:

• Key metrics and trends

• Insights and learnings

• Clear action plans for the next period

• Ensure media budgets are allocated and spent efficiently according to targets

• Stay updated on the latest trends, best practices, and platform changes in performance marketing and paid channels.

Requirements

• Minimum 2 years of hands-on experience managing paid campaigns, preferably in digital/tech, SaaS, or agency environment.

• Strong experience in SEM / Google Ads (Search & Meta Ads) is required.

• Experience running campaigns on:

• Google Ads

• Meta Ads

• TikTok Ads

• LinkedIn Ads (nice to have)

• Strong analytical skills with the ability to interpret data, build reports, and make decisions based on numbers.

• Creative problem solver who can test different hypotheses and approaches to hit performance targets.

• High eagerness to learn, stay curious, and proactively explore new ideas, and channels.

• Strong communication skills, both written and verbal, and the ability to collaborate with cross-functional teams.

Nice to Have

• Experience in SaaS and/or B2B marketing.

• Experience running lead generation campaigns

Originally posted on Himalayas