Senior Manager, Creative

Role Purpose

The Senior Manager, Creative (Brand & Multi-Market), IBERIA, partners with the Creative Director to drive integrated, high-impact creative work across Coca-Cola's brand portfolio. This role places strong emphasis on operationalizing creative strategy, leading the adaptation and localization of creative platforms for both the Spanish and adjacent European markets, and fostering cross-market creative innovation. The Senior Manager ensures the seamless translation of big creative ideas into effective, on-brand executions across all channels and touchpoints. The role also requires a strong understanding of the broader Integrated Marketing ecosystem, ensuring creative work is developed with a clear connection to media, commerce, retail media, shopper marketing and performance-oriented disciplines to maximize business impact.

Key Responsibilities

• Lead the end-to-end adaptation, localization, and execution of multi-market creative platforms, ensuring both global consistency and locally relevant impact.

• Serve as a bridge between the Creative Director's strategic vision and hands-on implementation by guiding agency and internal teams, and monitoring creative output across projects.

• Develop and adapt creative toolkits, guidelines, and playbooks to facilitate high-quality campaign deployment in Spain and export best practices at global/regional level.

• Collaborate with local brand teams, commercial leads, and external partners to inspire on-brand executions across ATL, BTL, digital, experiential, and in-store (shopper toolkits).

• Support the Creative Director in aligning creative work with business priorities, ensuring creative outputs contribute to brand growth, equity, and measurable commercial results.

• Champion cultural insight and emerging creative trends relevant to the Spanish market and adjacent regions, proactively sharing knowledge with the broader team.

• Oversee creative quality control, feedback, and development processes for major projects, ensuring all work achieves excellence in craft and effectiveness.

• Ensure creative ideas are designed to work effectively across the full marketing ecosystem, including owned, earned and paid channels, retail media environments and commerce platforms.

Key Requirements

• Significant experience (8+ years) in creative roles (agency or client-side), with strong creative leadership across multi-touchpoint campaigns with digital and social at the core.

• Fluent in Spanish and English.

• Strong project management and creative production skills, including briefing, creative reviews, and hands-on content adaptation.

• Demonstrated ability to localize global creative platforms for the Spanish market while maintaining alignment with global guidelines and commercial objectives.

• Strong collaborator, able to work closely with multidisciplinary teams and a wide variety of stakeholders.

• Strategic thinker with an operational mindset: able to convert strategic vision into detailed creative implementation plans.

• Familiarity with media, retail media platforms, digital commerce environments and performance-oriented marketing, with a clear understanding of how creative contributes to both brand equity and commercial outcomes.

• Track record of delivering creative excellence that drives both brand equity and measurable commercial results, using data, consumer insights and performance metrics to continuously optimize creative effectiveness

Adobe Illustrator, Adobe Photoshop, Agency Management, Arts Education, Creative Briefs, Creative Design, Creative Directing, Graphic Design, Motion Graphics, Photography, Relationship Building, Storyboards, Strategic Thinking, UI UX (Inactive), User Experience (UX) Design, Visual Design, Visual Graphics (Inactive), Waterfall Model

Pay Range:
Spain: 65,700 EUR - 91,400 EUR

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:
15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):
Spain

City/Cities:
Madrid

Travel Required:
00% - 25%

Relocation Provided:
No

Job Posting End Date:
July 30, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Pay Range:Spain: 0 EUR - 0 EUR
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Long-term Incentive Reference Value Percentage:0 - 20
Long-term Incentive reference value is a market-based competitive value for your role