Senior Paid Media Manager

Optimal (formerly Effective Spend) Senior Paid Media Manager YesterdaySaved Hybrid Austin, TX, USA Senior level Senior levelAgency • Digital Media • eCommerce • Social Media • Business IntelligenceLead paid media strategy and client relationships for large accounts. Develop reporting with analytics teams, analyze KPIs, oversee paid media specialists, guide creative testing, allocate budgets across channels, and evaluate new ad types and vendors to maximize ROI.Top Skills: DisplayExcelGoogle AdsGoogle AnalyticsMeta AdsPowerPointProgrammatic