Head of Growth ( Remote - Snack company )

Head of Growth 100% Remote Hands on, highly analytical leader owning the end‑to‑end growth engine and channel P&Ls across TikTok Shop, Amazon, Meta/Insta, and overall DTC success. Responsible for CAC, MER, attribution, conversion, creative testing, retention, and the overall growth roadmap to scale revenue, subscriptions, and profitability. *Currently using agencies and some in house resources. This person would work closely with agencies and make the necessary changes/recommendations as well as start building the growth engine in house when they believe it's time and can drive profitability! Key responsibilities - Own total revenue strategy and P&Ls across TikTok Shop, Amazon, IG, Meta and DTC. - Define and operate channel economics (CAC, MER, ROAS) and optimize media spend allocation. - Build offer architecture, pricing, bundles, subscription strategy, and retention systems. - Lead analytics & reporting: maintain dashboards, attribution models, weekly KPI cadence, and executive reporting. - Manage creative testing framework and coordinate content/performance teams to scale winning assets. - Implement growth loops between channels (TikTok → Amazon/DTC → paid/social). - Drive subscription growth, repeat purchase rate, and MER efficiency. - Set testing roadmap (creative hooks, landing pages, promotions) and prioritize scaleable winners. - Hire, mentor, and align cross‑functional partners (media, creative, influencer, product, supply). Success metrics - Target CAC and MER improvements, subscription MRR growth, conversion rate lift, Amazon rank/velocity, LTV/CAC ratio, and % of revenue from TikTok Shop/Amazon/DTC. Must‑have qualifications - 5+ years growth leadership in DTC/CPG with deep marketplace and social commerce experience. - Track record scaling Meta/Insta, TikTok Shop, Amazon. - Strong analytics (SQL/BI), attribution, LTV modeling, etc. - Hands‑on with creative testing, landing page CRO, and performance playbooks. - Excellent cross‑functional leadership and execution orientation. Salary: 150000 - 180000Experience: 5 - 10 years

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