Director, Marketing, Morocco

As Director, Marketing - Morocco, you will be the catalyst for market-winning strategies and breakthrough execution. This role translates the Africa Operating Unit vision into powerful, locally relevant plans that strengthen brand love, capture market share, and accelerate business performance. You will lead an integrated approach to marketing excellence-bringing together insights, creative strategy, and digital innovation-while partnering closely with bottling and system teams to deliver a seamless experience for consumers and customers in Morocco's dynamic marketplace.

We are looking for a strategic marketing leader with deep expertise in brand building, integrated marketing, and innovation management. Someone who combines a passion for creativity with a data-enabled mindset, who thrives on collaboration, and who embraces agile ways of working to unlock growth. If you are ready to make an impact and help shape the future of our brands in Morocco, this is your opportunity.

What You'll Do for Us

• Lead development and execution of Morocco's annual marketing strategy and portfolio plans aligned with Africa Operating Unit priorities.
• Translate consumer and shopper insights into growth opportunities, innovation platforms, and actionable brand programs.
• Orchestrate end-to-end Integrated Marketing Experience (IMX) campaigns across media, content, digital, social, influencers, and packaging to maximize reach and return on investment.
• Drive innovation strategy and new product launches in the Morocco market, ensuring best-in-class execution from concept to in-market impact.
• Partner with bottling system teams, agencies, and cross-functional stakeholders to deliver cohesive, locally resonant brand experiences that build equity and market share.
• Monitor performance metrics to track marketing effectiveness, optimize campaigns, and guide investment decisions using data-driven insights.
• Champion digital marketing acceleration and advanced analytics capabilities across Morocco to enhance precision in consumer targeting and personalization.
• Steward marketing budgets with strong commercial discipline to maximize value creation.
• Accelerate team capability development in creative strategy, digital tools, and agile ways of working to foster a learning culture and continuous improvement mindset.
• Ensure robust governance of workflows, delivering marketing processes that are fast, integrated, and focused on business outcomes.

Requirements & Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; advanced degree is a plus.
• 12+ years of progressive leadership experience in marketing, with deep expertise in brand and portfolio strategy, integrated marketing campaigns, and innovation management.
• Proven track record in developing and executing consumer-centric strategies that drive growth and measurable business results.
• Strong familiarity with digital marketing platforms, programmatic media, and data-led personalization.
• Demonstrated experience in marketing analytics, insights translation, and performance measurement.
• Commercial acumen with experience stewarding budgets and contributing to P&L performance.
• Ability to inspire and influence diverse teams and navigate complex stakeholder environments, including bottling partners and agency ecosystems.
• Skilled in creative development and connections planning; experience managing cultural insights to deliver locally relevant activations.
• Expertise in leading cross-functional teams and managing projects in dynamic, highly competitive markets.

Account Management, Business Development, Business Insights, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Customer Service Management, Decision Making, Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentations, Results-Oriented, Sales Forecasting, Sales Management, Sales Process

Location(s):
Morocco

City/Cities:

Travel Required:
00% - 25%

Relocation Provided:
No

Job Posting End Date:
August 2, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.