Director, Media

Tapestry - Coach and Kate Spade Director, Media 54 Minutes AgoSaved Hybrid New York, NY, USA 140K-160K Annually Senior level 140K-160K Annually Senior leveleCommerce • Fashion • Retail • Sales • Wearables • DesignLead full-funnel media strategy and execution to drive awareness, engagement, and conversion. Manage channel strategy across upper- and lower-funnel platforms, oversee creative briefing and custom content workstreams, define KPIs and measurement (brand lift, CPA, ROAS), collaborate cross-functionally and with agencies, mentor junior team members, and manage multimillion-dollar media budgets to meet business objectives.Top Skills: A/B TestingAffiliate MarketingAnalyticsBrand Lift StudiesFacebookInstagramMetaPaid SearchPublisher/Partner MarketingTiktokYoutube