Senior Marketing and Commercial Strategy Analyst

Our TeamThe Marketing & Commercial Strategy (MACS) Team is the central commercial engine of MVF, bridging the gap between Sales, Marketing, and Technology teams to implement the overarching business strategy in real time.
We take a data-led, collaborative, and solutions-focused approach to optimise portfolio performance, nurture customer acquisition, and maximize client satisfaction.
Our shared goal is to identify high-impact opportunities for commercial growth, support new product delivery, and spotlight long-term strategies that scale MVF and clients up efficiently and profitably.
What we're offering you:

• Summer Fridays
• Competitive holiday benefits - 25 days a year paid holiday, plus 8 bank holidays (increases 1 day a year up to 30 days)
• Hybrid working - 3 days a week in the office
• Closed for Christmas holidays - Extra days not taken from your annual holiday allowance.
• Work from anywhere for 2 weeks a year
• Benefits allowance for health, dental, and vision coverage
• 401k match
• Parental leave policies
• Be Well: Our award-winning wellbeing and mental health programme to support all MVFers and their families
• Family Forward support for our MVF parents and their mini-mes
• 2 charity days a year
• Free snacks and drinks when in the office

The RoleAs a Senior Analyst, you will act as a strategic business owner with genuine autonomy - setting ambitious commercial goals for your portfolio and delivering them independently, while directly managing performance, efficiency, and gross profit-and-loss outcomes. You will be a trusted voice for senior stakeholders, known for spotting opportunities before they're asked for, moving quickly from analysis to decision, and bringing big ideas to the table proactively.
We are looking for experienced analytical thinkers who have proven they can own outcomes end-to-end, build influence across a broad stakeholder network, and raise the bar for the team around them.
Key Responsibilities

• Analyze and optimise day-on-day, month-on-month, and year-on-year commercial performance across your portfolio, working efficiently to turn data into decisions at pace
• Independently set, communicate, and deliver ambitious long-term strategies for your portfolio that balance higher gross profit margins and improved client happiness
• Identify trends in client performance data versus their target metrics, outlining actions that positively influence their ROI
• Build a deep understanding of our clients - their business models, internal pressures, and success metrics - so you can anticipate their needs and represent their perspective credibly in internal decision
• Build a picture of monthly client budgets, where we're missing them, and lead the steps we take with our marketing teams to close the gap
• Own competitor and market research for your portfolio, ensuring we are matching the most valuable customers with the clients that best suit their needs
• Apply a strong command of different monetization models (e.g. Cost per Lead, Cost per Click, Cost per Appointment) to access and deliver new and existing client budgets
• Build and own processes that increase efficiency and alignment across both your own and the wider team's priorities, and share these with less experienced team members
• Lead cross-functional responses to key client concerns with urgency - running internal meetings, building consensus quickly, and crafting presentations that pinpoint choices that nurture growth
• Use in-house products, data visualization platforms (such as Looker), and machine learning and AI tools to build solutions that help monitor your portfolio's performance

Our Ideal MVFer...

• has a sharp commercial instinct: you understand not just how MVF builds long-term profitability, but how each of our clients does too - and you use that depth of understanding to spot opportunities others miss
• is analytical and efficient: you get to the "why" behind a problem quickly, knowing which analysis matters and which doesn't, and turning insight into confident decisions without over-engineering the process
• operates with genuine independence: you set and achieve ambitious goals with minimal oversight, navigating fast-paced, changing priorities by owning your outcomes end-to-end and knowing exactly when to draw on the teams around you
• is a trusted communicator: you articulate complex ideas concisely, rarely surface issues without a proposed solution, and have earned the confidence of senior stakeholders through consistent, reliable delivery
• builds influence across the business: you nurture a broad stakeholder network, understand that different teams and individuals are motivated by different metrics, and use that understanding to build consensus quickly and move work forward
• brings big ideas proactively: you don't wait to be asked - you spot new opportunities, pressure-test them, and champion them with conviction
• is deeply self-aware: you display a growth mindset, know your own development areas and actively work on them, hold yourself to high standards, and both give and welcome great constructive feedback
• owns their decisions: you demonstrate conviction in your proposals, are the first to hold your hand up to learn from your mistakes, and set an example of accountability for the wider team
• builds an inclusive environment: you demonstrate positivity and resilience, earning the trust of those around you, and are supportive of others' goals and motivations
• is ambitious for themselves and their teams: you are open to being challenged and are prepared to effectively challenge others in the pursuit of delivering personal and strategic goals