Digital Marketing Manager - E-commerce

Digital Marketing Manager – E-commerce (Remote) Work From Home | Full-Time | AU Hours | PH-Based OutsourcedIn is partnering with an Australian stationery e-commerce brand to hire a versatile Digital Marketing Manager to support website management, digital campaigns, and overall marketing performance. This role focuses on e-commerce, email marketing, analytics, and campaign execution, while driving growth through data, automation, and optimisation. The ideal candidate has strong hands-on experience in e-commerce, digital marketing, and analytics, and is confident managing multiple functions in a fast-paced environment. About the Role You will be responsible for managing the e-commerce website, executing digital marketing campaigns, and tracking performance across multiple channels. This is a results-driven role requiring strong attention to detail, analytical thinking, and the ability to consistently deliver outputs that drive traffic, engagement, and conversions. Key Responsibilities Email Marketing & Automation - Build and send campaigns using Klaviyo, Mailchimp, or similar - Manage lists, segments, and A/B testing - Set up automated flows (welcome, abandoned cart, post-purchase) - Track and report campaign performance Analytics & Performance Tracking - Use Google Analytics and Google Search Console to monitor website performance - Set up and manage tracking for campaigns and conversions - Analyse traffic, user behaviour, and campaign performance - Provide insights and recommendations for optimisation E-commerce & Website Management - Create and update product listings (titles, descriptions, pricing, variants) - Optimise product pages, images, and collections - Maintain inventory accuracy and coordinate with suppliers - Perform regular checks for website issues, broken links, and outdated content Digital Marketing & Campaigns - Manage and support Google Shopping Ads and Google Ads campaigns - Support SEO efforts including keyword optimisation and content updates - Use CRM tools (e.g., HubSpot) to manage leads and marketing workflows Social Media Management - Plan, schedule, and publish content across Facebook, Instagram, TikTok, and LinkedIn - Write captions, create basic Canva content, and edit short-form videos - Manage comments and DMs, escalate issues, and track FAQs - Monitor performance and suggest weekly improvements Mandatory Requirements - 4+ years experience in digital marketing or e-commerce roles - Strong experience in e-commerce platforms (Shopify/WooCommerce) - Proven experience in email marketing and automation - Hands-on experience with Google Analytics and tracking setup - Experience with SEO and website optimisation - Experience managing Google Shopping Ads or Google Ads - Familiarity with Google Search Console - Experience in social media marketing and content management - Experience using HubSpot or similar CRM tools - Strong written and verbal English communication - Highly organised, detail-oriented, and able to manage multiple tasks Highly Regarded - Experience in retail, DTC, or e-commerce brands - Experience handling end-to-end digital marketing campaigns - Strong understanding of conversion optimisation and customer journeys KPIs - Website traffic, engagement, and conversion growth - Email campaign performance (open, click, conversion rates) - Accuracy and quality of website and product management - Effectiveness of digital campaigns and tracking - Quality of reporting and analytics insights

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