Senior Manager, Lifecycle Marketing & CRM Strategy

Golden Pet Brands Senior Manager, Lifecycle Marketing & CRM Strategy YesterdaySaved Easy Apply In-Office Los Angeles, CA, USA Easy Apply 104K-130K Annually Senior level 104K-130K Annually Senior levelDigital Media • eCommerce • Information Technology • Marketing Tech • Pet • Retail • Social MediaLead lifecycle marketing and CRM strategy across email and SMS to improve retention, repeat purchases, winback, replenishment, and LTV. Build and optimize automated Klaviyo and Attentive flows, define segmentation and lifecycle stages, run A/B and multivariate tests, ensure QA, partner cross-functionally, and translate data into scalable CRM solutions and targeting recommendations.Top Skills: AttentiveKlaviyo