Director, Partnerships

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

We are seeking a Director, Partnerships to lead the development, execution, and optimization of WHOOP's strategic partnerships ecosystem. This individual will be responsible for identifying and securing high-impact partnerships that drive member acquisition, brand awareness, product innovation, and long-term business growth.

The ideal candidate combines strong commercial instincts with exceptional relationship-building skills and a proven ability to navigate complex cross-functional organizations. This role will work closely with leaders across Marketing, Product, Finance, Analytics, Legal, and Membership Services to bring partnerships from concept through execution and measurement.

RESPONSIBILITIES:

• Develop and execute WHOOP's partnerships strategy, identifying opportunities that accelerate growth, expand distribution, strengthen brand equity, and create unique member value.

• Build and manage a robust pipeline of strategic partnership opportunities across financial services, airlines, hotels, luxury memberships, and other relevant categories.

• Negotiate deal terms with potential partners across commercial, marketing/media, and product deliverables. Partner with Legal to redline and execute contracts.

• Write creative briefs and collaborate with the Brand team to deliver marketing assets.

• Drive cross-functional execution of partnership launches and campaigns across PR, Social, and Lifecycle Marketing.

• Partner closely with Product and Engineering teams to support integrations, in-app experiences, affiliate programs, and member acquisition initiatives.

• Establish KPIs and measurement frameworks to evaluate partnership performance across acquisition, engagement, retention, revenue, and brand impact.

• Partner with Analytics and Finance to develop and optimize partnership LTV/CAC models and investment strategies.

• Work with Membership Services to define and communicate customer support requirements for partnership programs.

• Present partnership performance, strategic recommendations, and growth opportunities to executive leadership.

QUALIFICATIONS:

• 10+ years of experience in strategic partnerships, business development, marketing, media, or related commercial functions.

• Proven track record of sourcing, negotiating, and managing high-value partnerships that drive measurable business outcomes.

• Strong commercial acumen with experience building business cases, financial models, and growth strategies.

• Experience managing executive-level stakeholder relationships, both internally and externally.

• Ability to balance strategic thinking with operational execution in a fast-paced environment.

• Data-driven decision maker with strong analytical and problem-solving capabilities.

• Exceptional communication, negotiation, and relationship management skills.

• Thrives in ambiguity and demonstrates an ownership mindset.

• Passion for health, fitness, technology, and consumer products preferred.

• Willingness to travel up to 10%.