Director, Conversion Strategy

People Inc. Director, Conversion Strategy Reposted 22 Hours AgoSaved Remote or Hybrid New York, NY, USA 110K-140K Annually Expert/Leader 110K-140K Annually Expert/LeaderAdTech • Consumer Web • Digital Media • eCommerce • Marketing TechLead onsite and in-app conversion strategy to grow newsletter, app, and paid subscriptions. Design user journeys, gating and upsell strategies, oversee experimentation (A/B testing), define Martech integration (e.g., Piano, Digioh), establish KPIs and reporting, and manage a direct report while collaborating with product, data, editorial, and engineering teams.Top Skills: A/B TestingDigiohMartech PlatformsPiano