Principal Programmatic Marketing Manager

Mochi Health Principal Programmatic Marketing Manager Reposted 4 Days AgoSaved Easy Apply In-Office San Francisco, CA, USA Easy Apply 250K-350K Annually Senior level 250K-350K Annually Senior levelHealthtech • TelehealthLead Mochi's programmatic B2C growth by planning, executing, optimizing, and reporting multi-channel digital ad campaigns (CTV, OLV, DOOH, Linear TV and digital). Collaborate with design and analytics on creative, attribution, and testing to meet conversion and customer acquisition cost targets while iterating rapidly in a startup environment.Top Skills: Affinity TargetingAmazon DspConnected Tv (Ctv)Contextual TargetingCRMDigital Out-Of-Home (Dooh)DmpsDspsDv360Dynamic CreativeKeyword TargetingLinear TvLook-Alike TargetingMedia AnalyticsMedia Mix Modeling (Mmm)MetaMulti-Touch Attribution (Mta)NexxenOnline Video (Olv)Rtb PlatformsSearch RetargetingSite RetargetingThe Trade Desk