Senior Data Analyst

Senior Marketing Data Analyst
London, Hybrid

Salary up to £80,000

This is an opportunity to join a high-performing analytics function where marketing data drives genuine commercial impact. You will work on complex datasets, influence strategic decisions, and help shape the performance of large-scale digital marketing initiatives within a globally recognised, data-driven environment.

The Company
They are a well-established, global fintech organisation operating at significant scale, with a strong presence across multiple international markets. The business combines innovation with deep industry expertise, providing a platform where data plays a central role in decision making. With a strong focus on technology and continuous improvement, they invest heavily in their analytics function. Their culture encourages curiosity, accountability, and collaboration across teams.

The Role
You will act as a key partner to marketing and product teams, using data to optimise campaign performance and improve customer outcomes.

• Analyse marketing campaign performance across digital channels
• Provide insights on acquisition, lifecycle value, attribution, engagement, and retention
• Support segmentation and targeting strategies through data analysis
• Collaborate with stakeholders to improve marketing effectiveness and ROI
• Build and maintain dashboards and automated reporting solutions
• Develop and manage data pipelines to enable scalable analytics workflows
• Act as the go-to expert for marketing data and performance insights

Your Skills and Experience

• Strong commercial experience in analytics within a marketing or digital environment
• Advanced SQL skills and experience building data pipelines with tools such as DBT or Airflow
• Experience with marketing analytics platforms such as Google Analytics, GTM, Braze, Appsflyer, or Firebase
• Strong understanding of experimentation, A B testing, and attribution modelling
• Experience developing KPIs and performance frameworks for marketing
• Proficiency with data visualisation tools such as Looker
• Confident stakeholder engagement skills, with the ability to translate data into actionable insight

How to Apply
If you are interested in applying for this Marketing Data Analyst role, please submit your CV for consideration.