Digital Analytics & Tracking Manager

Job Description

The Digital Analytics & Tracking Manager is responsible for the strategic development, governance, and optimization of digital tracking and analytics across web and mobile platforms. This role ensures the accurate collection, processing, and reporting of user interaction data, enabling data-driven decision-making and continuous optimization of digital experiences. The position also serves as the functional owner for consent management and tracking compliance, ensuring the effective implementation of analytics technologies, cookies, tags, and third-party integrations.

Your Responsibilities

Analytics & Tracking:

• Lead the ongoing development, enhancement, and optimization of web and app tracking frameworks.
• Define, document, and maintain tracking requirements, measurement plans, events, and KPIs.
• Collaborate with stakeholders to align business objectives with analytics and measurement strategies.
• Ensure accurate and scalable tracking implementations across digital channels.

Analysis & Reporting:

• Design, build, maintain, and continuously improve reporting solutions and dashboards.
• Translate complex data into actionable insights for business and digital teams.
• Monitor data quality and reporting accuracy to support informed decision making.
• Identify trends, opportunities, and performance drivers through data analysis.

Consent Management, Third-Party Governance & Quality Assurance:

• Act as the functional owner for all consent-related topics associated with analytics and marketing technologies.
• Manage and oversee consent management processes and compliance requirements related to data collection.
• Ensure the correct implementation and maintenance of cookies, tags, scripts, and third-party tracking solutions.
• Partner with internal and external stakeholders to assess and govern tracking related vendor integrations.
• Establish and maintain quality assurance processes to ensure data accuracy and consistency.

Tools & Systems - the role is responsible for the administration, optimization, and governance of the following platforms and technologies:

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Google Looker Studio
• Google BigQuery
• Usercentrics Consent Management Platform
• Additional tracking, analytics, and third-party tools from a consent and tracking governance perspective

Our Requirements

• Proven experience in digital analytics, web/app tracking, or marketing technology environments.
• Strong expertise in Google Analytics 4 and Google Tag Manager.
• Experience designing measurement frameworks, KPIs, events, and tracking specifications.
• Proficiency in reporting and dashboard creation using Looker Studio and/or similar BI tools.
• Working knowledge of BigQuery and data analysis concepts.
• Experience with consent management platforms and privacy-compliant data collection practices.
• Strong understanding of cookies, tags, scripts, and third-party integrations.
• Analytical mindset with excellent problem-solving and stakeholder management skills.
• Ability to translate business requirements into scalable measurement solutions.

Benefits

• Internal Mobility Program – enjoy many opportunities for career growth, job rotations, diversity of projects & technologies
• Referral Program – enjoy cooperation with your colleagues and get a bonus!
• 5/10 Years NATEK Club – we offer long-term cooperation and celebrate each fifth-year cooperation anniversary with gifts
• NATEK CSR Events & team buildings – enjoy our values: accountability, partnership and expertise and #workITwithus
• Education – benefit from our know-how, learning courses and certificates and IT events – be part of the community of leaders of the industry and take part as a speaker or a visitor
• Multisport
• Technical and Personal training
• Language courses

Additionally, only for employment contracts:

• Cafeteria
• Life insurance
• Bonuses for Personal Events
• Day off for volunteering