Solution Architect, Customer Data and MarTech

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The Solution Architect, Customer Data and MarTech, specializes in designing and implementing advanced customer data ecosystems and marketing technology architectures within complex, high-volume data environments. This role focuses on integrating and optimizing platforms such as CDPs, Customer Master Data, personalization engines, and analytics solutions to enable scalable, privacy-compliant customer engagement strategies. It offers an opportunity to lead innovative initiatives across marketing and data platforms in a dynamic, enterprise setting.

Key Responsibilities

• Architects and delivers comprehensive solution architectures for customer data platforms, Customer 360, and marketing automation ecosystems.
• Designs and establishes target-state architecture for data mastering, activation, and analytics, ensuring clear separation of concerns.
• Ensures seamless integration between MarTech platforms, AdTech tools, data lakes, warehouses, and content management systems.
• Defines and governs identity resolution strategies, including enterprise customer ID and privacy compliance frameworks.
• Architects real-time and batch decisioning frameworks to support personalization, experimentation, and ML-driven customer engagement.
• Develops standards for data flows, identity management, and content governance across platforms.
• Enables activation of first-party data for paid media, Retail Media Networks, and audience monetization efforts.
• Evaluates and recommends MarTech and AdTech platforms, including build vs. buy decisions and vendor assessments.
• Stays ahead of industry trends in AI, GenAI, and analytics, recommending innovative solutions to drive measurable business outcomes.
• Serves as design authority for customer data and marketing technology, ensuring scalability, security, and compliance.
• Collaborates with cross-functional teams including Marketing, Product, IT, Data Science, and vendors to align on roadmaps and deliver scalable, reusable solutions.

• 8+ years of experience in customer data, data engineering, or MarTech domains.
• Proven expertise with Customer Data Platforms, Customer Data Warehouse, Customer Master Data, and Customer 360 solutions.
• Extensive experience with identity resolution strategies, including first-party, hybrid, and third-party identity graphs.
• Hands-on experience with marketing automation platforms such as Salesforce Marketing Cloud, Adobe Experience Cloud, Braze, HubSpot, or similar.
• Proficiency with cloud platforms, preferably GCP, and familiarity with APIs, microservices, and event-driven architectures (Kafka, Pub/Sub).
• Strong understanding of data governance, privacy, consent management, and data lineage frameworks.
• Excellent communication skills with the ability to present complex technical concepts to business stakeholders.
• Bachelor’s degree in Computer Science, Information Systems, Engineering, or related field.

• Experience with AI/GenAI, automation, and operationalizing ML models in customer workflows.
• Knowledge of paid media platforms, attribution frameworks, and Retail Media Networks.
• Familiarity with data lakes, Lakehouse architectures, and unstructured data management.
• Experience supporting high-volume, high-velocity data ingestion architectures.
• Exposure to AI-driven engagement and automation tools.

Delphi-US is a national IT Services firm based in Newport, Rhode Island. Delphi attracts our nation's best and brightest Technical & Professional Talent and positions our nation's finest employers to further their competitive advantages. Delphi's core technical focus includes Data Intelligence Engineering & Analytics, AI/ML Operational Excellence, DevOps & Cloud Computing, Health IT & Life Sciences, and Energy Management/Power Systems; serving domains from sensitive national energy sectors to critical financial services, biomed, life sciences & pharma, major government & municipal institutions, and much of the USA's Fortune 500 corporations. Delphi Associates are deployed on critical IT Projects where their consultative business acumen, comprehensive technical expertise, and committed service mission drives our client's success. Our proprietary skill-based and cultural matching process results in higher qualified project teams, custom curated for our client's specific technical & functional goals. We are supremely experienced, friendly, professional, and ready to advocate on your behalf. Delphi has an indelible understanding of employer expectations, a track record of project success and we deliver lasting results.

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