Analyst - eCommerce Data

Where passion meets opportunity

The best of your adventures is the one you have yet to sail!

Your Purpose

MSC Cruises, the world’s third-largest Cruise line brand, is expanding its eCommerce Analytics team in the USA. Reporting to the Director of eCommerce Testing & Analytics, the Data Analyst will be responsible for owning eCommerce tracking plans and ensuring data quality through release cycles, building data pipelines to automate monitoring of eCommerce KPIs, and delivering actionable eCommerce product and commercial performance insights to teams within the larger Marketing and eCommerce groups.

This is a hybrid position requiring 4 days per week in the office, in Miami downtown.

We are looking for a builder—someone who goes beyond reporting to connect data, generate insight, and shape the systems that drive growth. As the sole Data Analyst on the Digital Testing & Analytics team, you will own the end-to-end lifecycle of digital analytics, with a core focus on the MyMSC post-booking experience.

You will define tracking, build scalable reporting infrastructure, and translate complex behavioral and transactional data into clear, actionable insights. Your work will directly influence how we optimize the post-booking journey—driving upsell, improving engagement, and reducing friction.

You will partner closely with Digital Product and Analytics leadership to identify performance drivers within MyMSC, while supporting measurement across the broader customer journey where needed. You will also help introduce AI and predictive capabilities as part of our next phase of digital maturity.

This role is ideal for someone with strong analytical and technical skills, a bias for execution, and a desire to own and scale a critical part of the digital experience.

Your Impact

Key Responsibilities

• Own the end-to-end digital tracking strategy for MyMSC and broader digital platforms, ensuring accurate instrumentation and validation across releases.
• Build and maintain automated data pipelines tracking post-booking KPIs, including ancillary attach, upsell performance, average order value, engagement, and conversion/drop-off.
• Translate raw behavioral and transactional data into clear insights focused on MyMSC performance, surfacing opportunities to improve the post-booking experience.
• Partner with Digital Product and Analytics leadership to map the MyMSC journey, define measurement frameworks, and identify friction points and growth opportunities.
• Design and maintain scalable, self-serve dashboards (Power BI, Looker, etc.) to monitor post-booking performance and key digital KPIs.
• Ensure data integrity through tracking audits, QA processes, and close collaboration with engineering teams.
• Support migration to Adobe Analytics, including tracking implementation, validation, and KPI continuity.
• Deliver executive-ready insights on post-booking behavior, trends, and optimization opportunities.
• Identify and support opportunities to integrate AI and predictive analytics (e.g., personalization, upsell propensity, dynamic experiences within MyMSC).
• Leverage modern AI tools (e.g., agentic coding assistants) to accelerate development, automate workflows, and improve analytical output.

Your Journey so far

• Bachelor’s or Master’s Degree in a quantitative or related field, or equivalent experience.
• 3–6 years of experience in data analytics, including ownership of reporting and dashboards in a business environment.
• Strong SQL and Python skills for data extraction, transformation, and analysis.
• Experience with cloud data platforms (e.g., Snowflake, Redshift, BigQuery).
• Experience with BI tools (Tableau, Power BI, Looker). Familiarity with web analytics platforms (Adobe Analytics and/or Google Analytics GA4).
• Working knowledge of A/B testing tools (Optimizely, Adobe Target, etc.).
• Understanding of digital tracking and tagging (GTM, Adobe Launch).
• Experience using AI tools to improve productivity and automate workflows.
• Strong communication skills with the ability to translate data into business insights.
• Highly self-directed with the ability to prioritize and execute in a fast-paced environment.
• Experience with digital product analytics, post-booking journeys, or revenue optimization strongly preferred.
• Fluent in English (additional languages a plus).
• Willingness to travel occasionally to Geneva and other operational locations.

Your Essentials

• US Passport or US Permanent Resident
• MSC Cruises is an e-verify employer

MSC Cruises USA is an equal opportunity employer that complies with EEOC rules and regulations. It is our policy to employ and promote qualified candidates without discrimination on the basis of race, color, sex, age, origin, sexual orientation, marital status, disability or any other characteristic protected by law. Our hiring decisions are based solely on merit, qualifications and business needs.

Our commitment

We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.

Ready to turn your passion into something extraordinary? Join us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here!