Marketing Analyst — CRM

We are seeking a CRM Marketing Analyst to drive the analytical framework for personalization within our Superapp. This role is responsible for transforming behavioral data into actionable communication strategies that optimize the end-to-end user journey. You will provide the quantitative evidence required to scale our CRM operations, ensuring that all automated and ad-hoc engagements drive incremental value and long-term retention. This role requires expertise in marketing analytics, specifically across performance and CRM channels. You will collaborate closely with the product marketing team: build comprehensive dashboards, design & analyze tests, and ensure that marketing investments deliver measurable & positive impact. Your insights will play a key role in scaling global CRM strategy.

Key Responsibilities

• Evaluate performance of marketing campaigns across CRM channels
• Build automated reports and dashboards to track channel efficiency, user acquisition & retention
• Design and analyze A/B tests to assess the impact of messaging, creatives, targeting, and product changes
• Contribute to marketing budget planning by forecasting outcomes of proposed initiatives
• Partner with data engineering and marketing teams to improve data pipelines and ensure data quality
• Provide actionable recommendations to optimize customer journeys and increase conversion
• Develop and refine the analytical logic underpinning user segmentation & behavioral triggers

Skills, Knowledge and Expertise

• 3+ years of experience in marketing, product or growth analytics roles
• Proven track record working with CRM or performance channel data
• Strong SQL skills
• Python or R for statistical modeling, cluster analysis, and data manipulation
• Hands-on experience with BI tools (Tableau, Looker, etc.)
• Solid understanding of statistical analysis, A/B testing, incrementality measurement, and/or attribution modeling
• Ability to communicate complex findings in a clear, business-friendly way
• Professional working proficiency in English

Why join us

• Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries
• Develop your professional skills with access to mentoring, career consulting, and learning programs
• Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program
• Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects
• Work alongside people who take initiative, speak openly, and challenge themselves to grow
• Improve your language skills through co-financed courses and internal speaking clubs

Final benefits may vary depending on the location.

About inDrive

inDrive is a global tech company on a mission to challenge injustice. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 360M installs across 48 countries.

Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. Our goal is to positively impact 1 billion lives by 2030. Through inVision, our non-profit arm, we support education, entrepreneurship, and equality in underserved communities.

Ready to ignite your inner drive?