General Manager

General Manager Sales & Operations South Florida, $125-$250 base plus ICP

Summary

We are seeking an experienced, entrepreneurial General Manager to lead and scale a boat dealership operation in southern Florida. Ideal candidate will oversee a high-volume boat dealership, and be fully accountable for revenue growth, profitability, operational excellence, team performance, and customer experience across sales, service, and aftermarket/accessories.

The ideal candidate is a former owner/operator or senior leader, or high producing senior salesperson at a marine dealership with demonstrated success driving P&L performance, improving fixed ops profitability, and building high-performing sales and service teams.

Responsibilities

P&L Leadership & Growth

• Full P&L ownership for dealership location
• Drive top-line growth across new boat sales, finance & insurance (F&I), service, parts, and accessories
• Expand aftermarket and service revenue mix to improve margin stability
• Identify, evaluate, and secure new marine product lines and manufacturer partnerships to expand the dealership’s brand portfolio and drive revenue growth.

Sales & Revenue Strategy

• Develop regional sales strategies to increase close rates, inventory turn, and average deal size
• Build partnerships with manufacturers, lenders, marinas, and local boating communities
• Optimize pricing, promotions, and seasonal sales planning

Service & Aftermarket Optimization

• Improve service department throughput, labor utilization, and service margins
• Expand recurring revenue via maintenance plans, storage services, and accessories
• Implement standardized service KPIs and customer experience metrics

Operational Excellence

• Implement SOPs across locations for inventory management, service operations, and customer experience
• Ensure regulatory compliance and safety standards
• Lead operational reviews, forecasting, and budgeting

Leadership & Talent Development

• Recruit, develop, and retain high-performing dealership leadership teams
• Coach Sales Managers, Service Managers, and Parts Managers
• Build a performance-driven culture with accountability and incentives

Requirements - Ideal Background/Experience

• Former owner/operator or General Manager of a marine dealership (highly preferred)
• Boat dealership leadership experience (both sales and operations)
• Proven P&L ownership and EBITDA growth
• Deep understanding of boat sales cycles, service department economics, and aftermarket revenue drivers
• Strong leadership presence with hands-on operating style
• Willingness to travel between regional locations