Partnerships Manager - Consumer - Global Business Solutions - Africa

Responsibilities

TikTok's Business Partnership Managers (BPMs) are responsible for building long term partnerships with clients, to educate and inform them about commercial opportunities within TikTok. We are looking for an experienced BPM who will drive consultative engagements that deliver business growth for the Consumer goods vertical.

The ideal candidate is a proactive and persuasive storyteller, skilled in navigating complex client organisations, aligning solutions to business objectives, and driving measurable results through TikTok's suite of advertising products.

BPMs partner closely with Client Solutions Managers (CSMs) to unlock opportunities, solve problems, and deliver seamless client experiences in a fast-paced, evolving environment.

Responsibilities:
- Act as a strategic advisor to clients by demonstrating deep product knowledge and delivering tailored solutions that meet unique business goals.
- Lead the account planning process and align cross-functional resources to client priorities and long-term growth.
- Elevate TikTok's brand narrative in key SSA markets.
- Drive revenue growth, foster strategic conversations, and build relationships across client organisations.
- Grow regional client relationships and scale product adoption across brands and markets.
- Deepen penetration across brands and markets, identifying whitespace opportunities and unlocking incremental investment.
- Create compelling sales presentations and proposals leveraging internal insights and market intelligence to influence and persuade.
- Educate clients on best practices, product updates, and new solutions to drive adoption.
- Manage the full sales lifecycle, including proactive issue resolution, campaign troubleshooting, and optimization in collaboration with CSM.
- Collaborate cross-functionally with product, measurement, creative, and operations teams to enhance client outcomes and inform future roadmaps.
- Identify opportunities to improve TikTok's ad products and advocate for enhancements that better serve clients and agencies.
- Analyze campaign performance, deliver actionable insights, and continuously iterate to improve results in collaboration with CSM.

Qualifications

Minimum Qualifications:
- Experience in digital marketing, brand advertising, media sales, and/or online advertising
- Expertise in FMCG, as a brand owner or part of an agency team
- Knowledge of performance media, auction, and biddable digital advertising buying
- Best in class communication skills and strategic mindset, preferably with existing relationships with key decision makers in the market
- Proven track record of reaching and exceeding sales goals

Preferred Qualifications:
- Track record of building compelling presentations leveraging industry and internal proof points
- Proven ability to establish relationships with advertisers, agencies and C-level stakeholders
- Creative, outside-the-box thinker and strategist
- A team player and collaborator