Senior Director, Creative Water, Tea, & Coffee

The Coca-Cola Company invites a seasoned marketing professional to join us as a Senior Director, Creative Water, Tea & Coffee. In this strategic capacity, you'll be entrusted with the pivotal role of steering our brand and creative strategies across a regional landscape, ensuring our iconic brands resonate deeply with consumers both locally and globally.

Function Related Activities/Key Responsibilities:

• Guide the End-to-End Creative teams, setting priorities and fostering an environment ripe for engagement, development, and empowerment.
• Strategize the direction for brand identity systems and their application across an array of touchpoints, ensuring a coherent and effective brand experience.
• Manage the creative aspects of local and regional brand designs while safeguarding brand integrity and relevance to target audiences.
• Develop and oversee brand identity systems from both a consumer and shopper stance, establishing compelling brand narratives.
• Collaborate with external agencies to curate authentic design language reflective of our brand ethos.
• Construct and maintain the framework for brand stewardship, instilling guidelines that support consistent brand messaging.
• Apply strategic thinking to how brand identity encapsulates the entire consumer journey, both in virtual and physical realms.
• Establish and maintain superior partnerships with a network of design, production, and experiential collaborators, bringing forth maximum creativity and efficiency.
• Innovate consistently, identifying opportunities to enhance consumer experiences, and championing creative daring and vitality.
• Lead and develop team of Creative Directors to grow capability and drive engagement

Education Requirements:

• Bachelor's degree in marketing or related field; an advanced degree is preferred.
• 15+ years in design experience, encompassing creative design generation, brand & consumer strategy, and agency creative team management.

Related Work Experience:

• Proficient in design/creative strategy, brand identity development and execution, and partnership with design agencies.
• Experience across all creative touchpoints inclusive of digital, social and shopper with an emphasis on ensuring 'fit for channel'
• Proven ability to collaborate with a diverse set of stakeholders across functions and geographies.
• Demonstrated capability as a change agent, skilled in unifying brand experiences and defining necessary capabilities for elevating consumer experiences.
• A leader with a track record of fostering high team engagement.
• Capable of managing cross-functional projects with proficiency in navigating agile, networked environments.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Pay Range:
United States of America: 218,800 USD - 247,200 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:
50

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Long-term Incentive Reference Value Percentage:
20

Long-term Incentive reference value is a market-based competitive value for your role.

Location(s):
United States of America

City/Cities:
Atlanta

Travel Required:
00% - 25%

Relocation Provided:
Yes

Job Posting End Date:
July 10, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

Pay Range:United States of America: 0 USD - 0 USD
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:50
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Long-term Incentive Reference Value Percentage:20
Long-term Incentive reference value is a market-based competitive value for your role