Sr Director, Media & Data Strategy

Mondelēz International Sr Director, Media & Data Strategy 7 Hours AgoSaved Hybrid East Hanover, NJ, USA 174K-287K Annually Senior level 174K-287K Annually Senior levelBig Data • Food • Hardware • Machine Learning • Retail • Automation • ManufacturingLead US paid media strategy, planning, buying, activation, and measurement across the full funnel. Manage and develop the US paid media team, oversee agency relationships and working-media budget stewardship, apply first- and third-party data for audience activation, set measurement and attribution standards, and align paid, owned, and organic social to deliver brand and commercial KPIs.Top Skills: AttributionFirst-Party DataIncrementality TestingInfluencer AmplificationMartechMedia MeasurementPaid SocialProgrammaticRetail MediaSearchThird-Party DataVideo