Head of Marketing & Growth (Trading)

Experience and Skills

• 6+ years of marketing experience, with senior-level ownership of strategy and execution
• Proven track record in fintech, trading platforms, brokerages, prop firms, or related industries
• Deep understanding of trading ecosystems: retail/professional traders, prop firms, brokers, and platform dynamics
• Expertise in paid advertising, marketing funnels, automation platforms (e.g., HubSpot, Infusionsoft/Keap, GoHighLevel), email marketing, and campaign performance optimization
• Experience managing B2B and B2C acquisition strategies with demonstrated lead generation results
• C1 English level or higher

Skills

• B2B Marketing
• B2C Marketing
• Paid Advertising
• Marketing Automation
• CRM Platforms
• Funnel Optimization
• Email Marketing
• Campaign Analytics
• Lead Generation

Projects

Lead marketing strategy and execution for a trading platform serving both retail and institutional markets. You will build scalable systems that drive B2B and B2C growth, manage campaigns across paid, content, and partnership channels, and coordinate cross-functional teams to deliver measurable results. This role combines strategic vision with hands-on ownership of day-to-day operations, conversion optimization, and enterprise sales support in the fintech/trading sector.

Key Responsibilities

• Develop and execute marketing strategy aligned with growth objectives. Lead day-to-day operations and build scalable systems for consistent, measurable growth.
• Design and optimize B2B and B2C acquisition funnels targeting retail traders, prop firms, brokerages, and financial institutions. Monitor performance and improve conversion metrics continuously.
• Oversee campaign execution across paid advertising, webinars, email marketing, landing pages, video content, affiliate programs, partnerships, and social media. Ensure all campaigns are structured, measurable, and goal-aligned.
• Position the platform as a leading trading infrastructure provider. Maintain messaging consistency that communicates technological differentiation across retail and institutional segments.
• Coordinate internal teams, external agencies, contractors, and vendors to deliver projects on time at high standards. Present plans and performance results to leadership.

Nice to Have

• Influencer Marketing
• Ai Marketing Tools
• Afilliate Program Management