Implementation Manager – Influencer Marketing and Celeb Endorsement

This role sits at the heart of campaign execution within the Influencer Marketing & Celebrity Endorsement practice. This individual will be responsible for managing day-to-day operations of influencer campaigns, ensuring smooth coordination between creators, internal teams, and clients.

The role requires strong attention to detail, excellent coordination skills, and a solid understanding of influencer platforms and creator ecosystems. This individual will play a key role in ensuring campaigns are delivered on time, on brief, and with high quality.

Job Description:

Key Responsibilities:

Campaign Execution & Coordination

• Support end-to-end execution of influencer and celebrity campaigns across platforms.
• Coordinate with internal teams (strategy, creative, media) to align on campaign requirements and timelines.
• Track campaign deliverables, timelines, and milestones to ensure smooth execution.

Creator Outreach & Management

• Identify and shortlist relevant influencers based on campaign briefs.
• Reach out to creators/talent managers for availability, costing, and interest.
• Coordinate onboarding, briefing, content approvals, and publishing timelines.

Content & Deliverables Management

• Ensure all content meets brand guidelines, platform requirements, and campaign objectives.
• Manage content review cycles—collect drafts, share feedback, and ensure timely approvals.
• Track live posts and ensure deliverables are executed as planned.

Coordination with Talent & Agencies

• Liaise with talent agencies, managers, and celebrity representatives for campaign execution.
• Support negotiations and documentation (contracts, deliverables, timelines).

Campaign Tracking & Reporting

• Maintain trackers for campaigns, creators, budgets, and timelines.
• Monitor live campaign performance and flag any issues or delays.
• Support reporting by collecting data, screenshots, and performance metrics.

Operational & Process Support

• Assist in maintaining influencer databases (contacts, categories, rates, past collaborations).
• Ensure all campaign documentation, contracts, and financial processes are followed.
• Support the team in improving workflows and execution efficiency.

Client & Internal Communication

• Provide regular updates to internal teams on campaign status
• Support client servicing teams with execution updates and reports.
• Ensure clear and timely communication across stakeholders

Key Qualifications:

• 4-5+ years of experience in influencer marketing, talent management, digital marketing, or agency roles.
• Strong understanding of social media platforms (Instagram, YouTube, etc.) and influencer ecosystems.
• Good communication and coordination skills.
• High attention to detail and ability to manage multiple tasks simultaneously.
• Familiarity with campaign trackers, Excel/Google Sheets, and reporting tools.
• Ability to work in a fast-paced, deadline-driven environment.
• Basic understanding of influencer costing, negotiations, and content formats is a plus.

Success Metrics

• On-Time Delivery: Campaign tasks and deliverables completed within timelines.
• Execution Accuracy: Minimal errors in content, coordination, and documentation.
• Creator Turnaround Time: Speed of outreach, onboarding, and content approvals.
• Campaign Tracking Efficiency: Accuracy and upkeep of trackers and reporting data.
• Client & Internal Feedback: Responsiveness, reliability, and coordination effectiveness.
• Volume Handling: Ability to manage multiple campaigns and creators simultaneously.

What Makes This Role Critical

• Execution Backbone at Scale: This role ensures that multiple moving parts of influencer campaigns come together seamlessly.
• First Line of Quality Control: Plays a critical role in maintaining content quality, timelines, and brand alignment.
• Creator Relationship Builder: Acts as a key touchpoint for influencers and talent, shaping their experience with the agency.
• Foundation for Growth: Strong execution at this level enables the team to scale campaigns efficiently and build client trust.

Location:

Mumbai

Brand:

C - Lab

Time Type:

Full time

Contract Type:

Permanent