Senior Specialist, Audience Engagement

The WNET Group Senior Specialist, Audience Engagement Reposted 10 Hours AgoSaved In-Office or Remote 7 Locations 68K-72K Annually Senior level 68K-72K Annually Senior levelDigital Media • Information TechnologyLead digital growth and audience retention by designing and executing 360-degree campaigns for pillar programming. Manage ad strategy and budgets across Meta, TikTok, YouTube, and Google Ads, analyze performance against KPIs, and pivot within six-week sunset windows. Build tactics to acquire Gen Z and Gen Alpha on emerging platforms and amplify creator partnerships via paid and organic channels.Top Skills: Google AdsGoogle AnalyticsMeta Business SuitePlatform Native InsightsSocial Listening ToolsTiktok Ads ManagerYoutube Ads