Category Development Manager

At Coca-Cola Europacific Aboitiz Philippines, we are driven by our purpose to Refresh the Philippines and Make a Difference – continuously leading the beverage industry with our Great People, Great Beverages, Great Execution, and Great Partners – Done Sustainably. As we continue to grow and shape the future, we are seeking passionate and innovative talents to join our team and make a difference with us.

Our commitment to excellence has been recognized through numerous industry awards by the Top Employers Institute, HR Asia Awards, Asia-Pacific Stevie Awards, HR Excellence Awards, and the Quill awards – and we are committed to continuously innovate, push boundaries, and create positive lasting impact to our people, customers, and the communities we proudly serve.

Role Overview:

The Category Development Manager leads the strategic direction and governance of the category, driving growth through data-led planning, innovation, and cross-functional alignment. The role prioritizes key commercial levers, manages category P&L, and oversees NPL development while ensuring stakeholder buy-in and seamless execution across the organization.

Responsibilities:

Sub-Category Ownership:

• Develop and lead the strategic direction of the category
• Lead Annual Business Planning and Long-Range Planning for the category
• Conduct regular category reviews to monitor performance, trends, and competitive dynamics
• Identify growth opportunities & diagnose category issues
• Prioritize key commercial levers and tactics to achieve category targets
• Track NPL performance and its impact on category health
• Influence target setting to ensure ambitious yet achievable goals
• Champion “dream big” initiatives
• Build business cases for NPLs and exploratory projects to assess innovation potential
• Partner closely with RGM to align on pricing and pack architecture
• Manage category P&L to meet financial targets and optimize resources
• Continuously refine the category’s role within the broader commercial strategy

Network Collaboration:

• Represent category strategy at senior leadership forums, influencing enterprise-level decisions
• Facilitate regular category touchpoints with other Support Functions to ensure cross-functional alignment
• Drive strategic governance of the category through structured planning and decision-making forums
• Manage and influence SLT & CLT to gain support for category direction
• Collaborate with OU to align brand priorities and secure resources for category growth
• Funnel relevant OU initiatives into the local strategy to ensure consistency and relevance
• Lead the CATCHMO routine within Marketing to ensure timely execution and tracking of category plans

Project Planning:

• Lead the development and planning of New Product Launches

i. Volume build & endorsement

ii. KV coordination with OU

iii. Development of artwork brief*

iv. POSM/ design approval

v. IAP & sell-in deck creation

vi. Product sell-in story building

vii. Sales toolkit completion

viii. Development of sampling strategy

ix. System/ employee engagement strategy

x. Stakeholder coordination

• Awareness of NPL supportability

i. Project timeline & supportability conditions

ii. Production, raw materials, and packaging materials requirements

iii. FG production & deployment

• Trigger NPL system readiness
• Collaborate with channels team for aligned NPL BTL support

Company Socials

Reach us through our social media pages!

LinkedIn: https://www.linkedin.com/company/coca_cola_europacific_aboitiz_philippines/

Facebook: https://www.facebook.com/cocacolaphcareers

Instagram: https://www.instagram.com/cocacolaphcareers/

Thrive with us at Coca-Cola Europacific Aboitiz Philippines and be part of a company that is dedicated to delivering refreshing moments with its diverse and inclusive workforce. Because at CCEAP, your individuality is celebrated, your voice is heard, and your contributions are valued.

CCEAP is proud to be an equal opportunity employer. We are committed to fostering an inclusive workplace where all individuals, regardless of race, color, religion, gender, sexual orientation, gender identity, age, disability, are treated with respect and have equal opportunities to grow and succeed. We believe that diverse teams lead to stronger ideas and better outcomes, and we are dedicated to ensuring a fair and equitable environment for all our employees.

Together, we can create great moments and make a meaningful impact on the lives of millions. Apply today and let's refresh the world together!