Sr. SaaS Marketing Manager

Altium is transforming the way electronics are designed and built. From startups to world’s technology giants, our digital platforms give more power to PCB designers, supply chain, and manufacturing, letting them collaborate as never before.

• Constant innovation has created a transformative technology, unique in its space
• More than 30,000 companies and 100,000 electronics engineers worldwide use Altium
• We are growing, debt-free, and financially strong, with the resources to become #1 in the EDA industry

As a SaaS Marketing Manager at Altium, you will lead end-to-end marketing strategies for our SaaS-integrated EDA solutions , with a primary focus on lead generation, customer acquisition, and pipeline growth . You will drive data-driven GTM campaigns to penetrate the electronic design automation (EDA) market, ensuring seamless alignment between SaaS product development and market demand.

Key Responsibilities

• SaaS-Focused Lead Generation & Demand Capture
• Develop and execute multi-channel lead-gen campaigns (SEO/SEM, LinkedIn/WeChat ads) targeting EDA engineers and enterprise IT buyers, leveraging tools like Marketo and HubSpot for automation.
• Optimize landing pages and lead-nurturing workflows to convert MQLs to SQLs, with A/B testing on messaging and pricing models.
• GTM Strategy & Product Launches
• Lead 0-to-1 SaaS product launches in China, including positioning, pricing, and localized content (whitepapers, webinars) to address EDA workflow pain points.
• Data-Driven Optimization
• Track CAC, LTV, and churn rates , using Salesforce and analytics tools to refine targeting and campaign ROI.
• Sales Enablement
• Provide sales teams with battle cards, competitive intelligence, and lead-qualification frameworks to accelerate SaaS adoption.
  

• Experience: 5+ years in B2B SaaS marketing , preferably in EDA/industrial software. Proven track record in scaling leads and reducing CAC .
• Skills: Expertise in SEO/SEM, marketing automation (Marketo/HubSpot), and Salesforce . Fluency in English and Mandarin.
• Traits: Entrepreneurial, data-obsessed, and adept at cross-functional collaboration in fast-paced environments.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

💡 Learn more about why a career at Altium is an opportunity like no other: https://www.youtube.com/watch?v=cAYCOLpPLPE

✈️ Altium Benefits: https://careers.altium.com/#s-benefits

👏 Are you already an Altium employee? Please apply directly through our internal Greenhouse job board. If you have questions, please contact HR.