FBS Marketing Consultant

FBS – Farmer Business Services is part of Farmers operations with the purpose of building a global approach to identifying, recruiting, hiring, and retaining top talent. By combining international reach with US expertise, we build diverse and high-performing teams that are equipped to thrive in today’s competitive marketplace.

We believe that the foundation of every successful business lies in having the right people with the right skills. That is where we come in—helping Farmers build a winning team that delivers consistent and sustainable results.

Since we don’t have a local legal entity, we’ve partnered with Capgemini, which acts as the Employer of Record. Capgemini is responsible for managing local payroll and benefits.

What to expect on your journey with us:

• A solid and innovative company with a strong market presence

• A dynamic, diverse, and multicultural work environment

• Leaders with deep market knowledge and strategic vision

• Continuous learning and development

Requirements

Summary:

This role manages creative business to consumer acquisition content, including websites, direct mail, email and social media. Continuously optimizes and improves the customer experience. Creates content using data-driven insights for consumer acquisition.

Responsibilities:

• Creates business to consumer content from conception to completion.
• Liaises between stakeholders to synthesize product information and develop creative content.
• Develops detailed briefs for new asset development incorporating top performing messaging, legal requirements, optimization learnings, KPI requirements, target audience, deliverables, and budget expectations.
• Leverages analytics and performance data to develop and refine marketing strategies, improve response rates and enhance client experiences across marketing tactics.
• Analyzes internal and competitive data along with marketing research to make recommendations to design and refine the go to market strategy.
• Develops test and learn creative ideas designed to improve response rates or reduce cost and enhance client experiences.
• Manages assigned creative library end to end; Makes data-driven decisions on utilization, performance, timing, and the available assets in the market.
• Analyzes results to inform future optimizations through social media posts, display banners, video, search copy, direct mail landing pages, and email.
• Leads projects with key stakeholders, external agencies, and vendors to deliver top performing assets.
• Lead cross-functional meetings on a regular cadence to collaborate, gain alignment on strategic direction, provide project status updates, assign owners, and deadlines, prioritize work, make recommendations, and fully own the creative and strategic direction of creatives within assigned channels.
• Stay abreast of current direct mail, digital marketing and content best practices.
• Provides recommendations to stakeholders and incorporates best practices into marketing initiatives.
• Monitors competitor insights on a regular basis.
• Creates unique account-specific assets that deliver tailored messaging to specific audiences.

Tools:

• Adobe Package
• Microsoft 365
• Optimizely
• Any Video Editing Software

Benefits

This position comes with a competitive compensation and benefits package.

• A competitive salary and performance-based bonuses.

• Comprehensive benefits package.

• Flexible work arrangements (remote and/or office-based).

• You will also enjoy a dynamic and inclusive work culture within a globally renowned group.

• Private Health Insurance.

• Paid Time Off.

• Training & Development opportunities in partnership with renowned companies.

Originally posted on Himalayas