Principal Product Marketing Manager

Ministry Brands is looking foraPrincipal Product Marketing Managerto join our growing team!

Who we are

Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagementtoolsand background screening solutions for faith-based,non-profitand for-profit organizations. We serve more than95,000 customersas a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communitiesmakesus stronger together andenhancesour ability to advance digital transformation for the greater good.   

The following locationsin the Southeast regionare approved remote working locations for this role: Georgia, Tennessee,North Carolina, South Carolina, Alabama, Mississippi, and Florida.

What You'll Do:

Reporting to the Senior Director of Product Marketing, you will work collaboratively to position our products effectively, create compelling value propositions and messaging, and enhance awareness, demand, and adoption. This is a senior individual contributor role that leads throughexpertise, judgment, and influence, not formalpeopleleadership.

The Principal Product Marketing Manager is a senior, high-impact individual contributor responsible for strengthening commercialization across priority growth initiatives. This role will drive go-to-market strategy, positioning, messaging, market clarity, and sales readiness across key solution areas and cross-vertical motions, with particular focus on donor-related opportunities and the commercial inputs that improve pipeline and revenue performance. This person will lead throughexpertise, judgment, and influence, not formal people management.

Go-to-Market Strategy & Product Launches

• Own end-to-end commercialization strategy and go-to-market planning for priority initiatives across key solution areas, including launch strategy, audience definition, value story, readiness, and GTM handoff.

• Partner with Product, Sales, Demand Generation, and leadership to prioritize thehighest-valueplays where stronger positioning, segmentation, packaging, or enablement can improve pipeline performancefastest.Developlaunch plans that align product, sales, customer success, and marketing around a shared strategy and timeline.

• Define success metrics for launches and track performance to optimize results over time.

Market Definition, Segmentation & Commercialization Planning

• Define and refine TAM, ICP/JTBD, segmentation, buyer, and use-case clarity for priority growth plays, in partnership with leadership,RevOps, and Product.

• Identifywhere current market assumptions are weak, where sharper targeting is needed, and whereadditionalresearch would improve commercial decision-making.

• Translate market and segment insight into clear commercialization implications for demand generation, sales, packaging, and go-to-market strategy.

Positioning & Messaging

• Develop differentiated, audience-specific positioning and messaging frameworks for faith-basedbuyers;including church administrators, parish business managers, diocesan leaders, and ministry staff.

• Translate complex product capabilities into clear, benefit-driven narratives that resonate with both Protestant and Catholic audiences.

• Maintain a messaging architecture that is consistent across channels and evolves with the market.

• Create and refine positioning and message frameworks for priority initiatives, ensuring each motion clearly defines the customer problem, differentiated value, proof, and why now.

Competitive Intelligence & Market Insights

• Track competitors, market shifts, buyer behavior, and commercial trends within the faith-based software market.

• Conduct win/loss analysis and synthesize market insight to inform positioning, sales strategy, and prioritization decisions.

• Develop commercial insight that helps the business focus on the right segments, motions, and differentiated value stories.

Sales Enablement

• Develop strategic sales narratives, core enablement materials, and messaging frameworks that equip Sales to win priority opportunities, in partnership with theappropriate teams.

• Partner closely with Sales leadership to understand buyer objections, pipeline dynamics, and competitive challenges.

• Deliver training sessions and messaging workshops to ensure consistent positioning in the field.

Customer & Audience Understanding

• Conduct qualitative and quantitativeresearch;including customer interviews and surveys to build rich personas and buyer journey maps.

• Surface customer and market insight thatinformsproduct strategy, commercialization decisions, segmentation, messaging, and campaign focus.

• Clarify audience distinctions that help Demand Gen and Sales target more precisely and avoid overly broad go-to-market execution.

Content & Campaign Partnership

• Partner with Demand Generation and Content to improve campaign performance through sharper audience focus, stronger message-market fit, and clearer commercialization inputs.

• Review and provide strategic input on external content: emails, landing pages, webinars, and thought leadership to ensure strong messaging.

• Serve as the subject matter expert for your product areas across all marketing channels.

Cross-Functional Leadership

• Act as a strategic connector across Product Management, Sales, Demand Generation, Customer Adoption,RevOps, and Marketing to improve alignment on priority commercial initiatives.

• Influence without authority by driving clarity, decision-making, and momentum across a matrixed organization.

• Help raise the quality and consistency of commercialization work through frameworks, standards, and strong cross-functional partnership, not formal team leadership.

Commercialization Process & Operating Rigor

• Create and improve repeatable PMM frameworks and templates that strengthen commercialization quality across priority initiatives.

• Help define the minimum PMM inputs needed for launches andgrowthmotions, including TAM, ICP, positioning, messaging, proof, readiness, and handoff.

• Clarify where PMM should engage upstream versus downstream to improve efficiency and avoid reactive, low-value work.

Who You Are:

• 7+ years of B2B product marketing experience, with at least 3 years in SaaS.

• Bachelor’s degree in marketing or business, or an equivalent combination of education and experience

• Demonstratedtrack recordowning GTM strategy and execution across multiple product lines.

• Strong positioning and storytelling skills with the experienceto takein ideas from a broad set of stakeholders andnarrowthem down to a sharp and concise message.

• Experience translating complex or technical products into accessible narratives for non-technical buyers.

• Experience defining or refining TAM, ICP, segmentation, and buyer/use-case clarity to improve go-to-market effectiveness.

• Demonstrated success improving commercialization quality through positioning, messaging, readiness, and cross-functional influence.

• Experience creating repeatable frameworks, templates, or operating standards that improve product marketing consistency and execution.

• A strategic thinker with a strong bias for execution – proventrack recordof leading and delivering results in high-growth environments.

• Strong analytical capabilities and attention to detail – constantly analyzing results and seeking continuous improvement.

• Superb project management skills and confidence to work within a dynamic environment – when priorities change rapidly,you’reable to adapt quickly.

• Comfortable working with andpresenting tosenior leadership.

• Working knowledge of modern tech stack tools: Salesforce, Project Management Tools (e.g., Monday.com), SharePoint, Power BI, Microsoft Suite, and more.

Preferred Qualifications

• Experience marketing to faith-based organizations, nonprofits, or mission-driven organizations.

• Background marketing complex B2B SaaS solutions across multiple product areas, verticals, or commercial motions, ideally within faith-based, nonprofit, or mission-driven markets.

• Experience at a company in the $100M–$500M revenue range navigating growth-stage complexity.

Benefit offeringsdesignedto promote a life of balance!  

At Ministry Brands, we recognize that your career is just one importantpieceof your dynamic life. We offer a robust range of benefit offerings designed to cultivate a lifestyle of balance and personal success. 

Robust healthcare options– Options include a plan that is 100% covered by Ministry Brands foremployee onlycoverage as well as a generous HSA contribution by the company. Employees have several healthcare options to choose fromin order tofind what works best for them. 

Flexible paid time off –There is no perfect, one size fits all balance between work and home. We provide flexible work schedules, PTO for vacation, and up to80 hoursof paid sick/safe leave. We also feature11.5 daysof fully paid holidays!  

Paid parental leave– Adding a new child to the family is a big adjustment! We provide the time and income to allow parents to adjust to their new normal in the healthiest way possible.  

Mental health support–Ministry Brands is a stigma free company with the National Alliance on Mental Illness. Associates are supported through an Employee Assistance Program which provides access to in-person or virtual counseling at no cost.  

Professional development reimbursement–Ministry Brands aims to support your professional development and empower you to drive your career by providing financialassistanceto our associatesseekingto further their education and career.

Employee Recognition & Rewards -At Ministry Brands, we use Nectar to celebrate achievements and strengthen our culture of recognition. This social platform empowers employees to send meaningful kudos, award points redeemable for rewards, and highlight contributions that exemplify our values. Through Nectar, we foster engagement and appreciation whileprovidingtangible ways to recognizegreat work.

Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in whichevery individual’s unique strengths and abilitiesare developed and valued. Our employeesshare inthe responsibility for creating this environment anddemonstratemutual respect and acceptance in the workplace. We welcome everyone and are dedicated to creating a culture where all our employees have equalopportunityto be heard and reach their full potential.  

Ministry Brands is proud to be an Equal Employment Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Originally posted on Himalayas