Email Marketing Manager

Job Title: Email Marketing Manager
Company: VistaApex Solutions
Location: Racine, WI | Hybrid
Reports to: Marketing Manager
About VistaApex Solutions
VistaApex Solutions is a purpose-driven, clinician-focused healthcare platform bringing together leading dental brands, including Vista Apex, PerioProtect, and PerioSciences. Our mission is to develop meaningful products that enhance clinicians’ treatment options and improve patient outcomes. With a value-added approach across R&D, operations, and customer experience.  We empower clinicians to deliver confident, consistent, and elevated care.
At our core, we operate through five foundational pillars— Product Development + Clinician Involvement, Treatment Refinement + Simplified Workflow, Expanding Innovations + Trusted Partnerships, Inspired Foresight and Quality Assured + Personal Connections —guiding our approach to innovation, collaboration, and long-term partnership.
Position Overview
The Email Marketing Manager is responsible for leading VistaApex Solutions’ digital marketing communications strategy. This role drives customer engagement, revenue growth, and brand visibility through email marketing, CRM management, webinar execution, e-commerce initiatives, and digital content programs.
The ideal candidate combines strong technical expertise with creative marketing instincts and thrives in a fast-paced, results-driven environment.
Key Functions

• Email Marketing & Campaign Management
  • Plan, build, and execute email marketing campaigns across HubSpot (required), Mailchimp, and ActiveCampaign
  • Develop and manage promotional campaigns, product announcements, and e-commerce email initiatives
  • Design automated workflows, follow-up sequences, and engagement campaigns
  • Monitor and analyze campaign performance (open rates, CTR, conversions, ROI)
  • Optimize campaigns through A/B testing, segmentation, and personalization
• CRM Development & Management
  • Lead development and optimization of CRM platforms
  • Manage audience segmentation, contact lists, and lead nurturing workflows
  • Maintain data integrity and ensure compliance with CAN-SPAM and GDPR
  • Partner with Sales and Customer Success teams to align data with business goals
• Webinar Management
  • Plan and execute end-to-end webinar programs including promotion, registration, and follow-up
  • Develop pre- and post-event email campaigns
  • Track performance metrics and provide actionable insights
• Digital Marketing & E-Commerce
  • Manage digital marketing channels including email and e-commerce platforms
  • Develop customer engagement and retention campaigns
  • Ensure brand consistency across all digital touchpoints
• Product Training & Content Development
  • Collaborate with Product Managers to create training materials, guides, and digital assets
  • Support product launches through coordinated content and communications
  • Integrate training into marketing workflows
• Website Management & Enhancements
  • Oversee website updates, maintenance, and performance optimization
  • Improve user experience, conversion rates, and SEO
  • Collaborate with designers and developers on enhancements

Qualifications

• Education
  • Bachelor’s degree in Marketing, Communications, Business, or related field (preferred)
• Experience
  • Proven experience managing email marketing campaigns and CRM platforms
  • Hands-on experience with HubSpot (required), Mailchimp, and ActiveCampaign
  • Experience with webinar management, e-commerce, and digital marketing programs
  • Demonstrated success analyzing and optimizing marketing performance
• Skills and Competencies
  • Strong analytical and data-driven decision-making skills
  • Expertise in email marketing strategy, automation, and segmentation
  • Project management skills with ability to manage multiple initiatives
  • Strong collaboration and communication skills
  • Familiarity with CMS platforms (e.g., WordPress), SEO, and digital content creation (preferred)

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Prolonged periods of sitting at a desk and working on a computer
• Frequent use of hands and fingers to operate standard office equipment (keyboard, mouse, phone)
• Occasional standing, walking, bending, or reaching within the office
• Ability to communicate effectively, both verbally and in writing
• Occasional lifting or moving of office materials up to 15 pounds (e.g., files, supplies)

Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• This is a hybrid, clerical role based in a professional office setting
• Work is primarily performed in a climate-controlled environment
• Regular use of standard office equipment, including computers, phones, and printers
• Minimal exposure to noise, with typical office-level distractions
• Frequent interaction with colleagues across departments in a collaborative environment