Email & SMS Marketing Manager - Nationwide Ecommerce

Do you love owning and scaling email and SMS programs that drive real revenue in a direct-to-consumer eCommerce environment? Are you someone who combines hands-on platform expertise with strategic thinking to build high-performing campaigns and lifecycle flows? Are you excited about using data, segmentation, and testing to continuously optimize performance?

If you answered yes, then we need you as our Email & SMS Marketing Manager - Nationwide Ecommerce! See the details of the position below.

The Pond Guy / Airmax, Inc. is the leading manufacturer and distributor of pond, lake, and water garden products-including aeration systems, fountains, and water treatments - to a nationwide network of end-users and Airmax dealers. Watch now to learn more about The Pond Guy: https://qrcodes.pro/sIkmTV.

Role Overview

This role owns and scales the email and SMS lifecycle for our direct-to-consumer ecommerce business, with a strong focus on revenue growth, retention, and customer engagement.

You will lead both the strategy and hands-on execution of our email and SMS channels, building campaigns, optimizing lifecycle flows, and leveraging data to continuously improve performance. This includes ownership of segmentation, automation, deliverability, and reporting.

This is a highly visible role responsible for turning email and SMS into a top-performing revenue channel, not just a communication tool. The ideal candidate brings deep experience with platforms like Klaviyo, a strong analytical mindset, and a passion for delivering personalized, high-impact messaging.

Responsibilities

Here are some examples of work your day would include:

• Own and optimize the full email and SMS lifecycle to drive revenue, customer engagement, and retention


• Manage and maintain customer data within Klaviyo, ensuring accurate audience segmentation, list hygiene, and CRM best practices to enhance targeting and personalization


• Implement strategies to grow email and SMS subscriber lists while maintaining quality and compliance


• Analyze email and SMS campaign performance, including open rates, CTRs, conversion rates, and revenue impact, while providing regular reporting with insights and recommendations


• Optimize email/SMS templates for deliverability, engagement, and conversion using A/B testing and personalization strategies


• Work closely with content, design, and product teams to ensure consistent messaging and brand voice


• Create automated workflows, behavior-based messaging sequences, and winback campaigns to enhance customer retention


• Manage the organic social content calendar in alignment with email campaigns, overseeing daily posting, engagement, and scheduling to maintain cohesive cross-channel messaging


• Stay up to date with industry trends, updates to the email service provider (Klaviyo), and best practices to enhance the effectiveness of campaigns


• Develop, document, and implement best practices for email and SMS marketing to ensure consistent execution across the team

Don’t know about ponds? That’s ok! You’ll be trained to be proficient in your job. We utilize an interactive combination of hands-on and visual training to ensure everyone has a full understanding of the TPG family of brands' proactive approach to pond management.

Skill Set

To be successful in this role, you need to have a certain amount of knowledge and skills:

• 4+ years of experience in email and SMS marketing, with a strong focus on strategy, automation, and analytics


• Experience working with D2C Ecommerce brands is required


• Expert-level proficiency in Klaviyo or similar email service provider platform, including flows, segmentation, reporting, and integrations


• Strong analytical skills with the ability to interpret data, identify trends, and optimize campaigns for performance


• Experience with A/B testing, deliverability best practices, and email/SMS compliance regulations for email and SMS


• Strong project management skills utilizing work management software (such as Asana)


• Excellent written and verbal communication skills, with attention to detail


• Basic HTML and CSS knowledge for email formatting is a plus

The ideal candidate is both highly technical and strategically focused, combining deep technical expertise with a strong ability to develop and execute effective strategies. This person should continually add value to the organization beyond their day-to-day tasks.

This position requires manual dexterity for typing, sitting at a desk, and looking at a computer screen for long periods of time. In addition, portions of the position may require job shadowing and training, which includes physical activity of lifting 25-35 pounds and standing for long periods of time.

Availability

This is a full-time position. The typical schedule will be 7:30 a.m. – 4:00 p.m. Monday – Friday. However, some evenings and Saturdays may be required for projects that must be done outside of regular business hours.

Remote Position
Our Email & SMS Marketing Manager - Nationwide Ecommerce role is a work-from-home position. However, there are certain times our this role may be required to come onsite, or report virtually, for training or other employer-sponsored events that are during or outside your regular work schedule. Remote employees must be able to meet the standards of The Pond Guy’s telecommuting policy, which includes internet speeds and workspace requirements.

Compensation

This is a full-time salaried position with benefits. Benefits include:

• Blue Cross Blue Shield Medical


• Blue Cross Blue Shield Dental


• Blue Cross Blue Shield Vision


• Short-term Disability Insurance


• Long-term Disability Insurance


• Accident Insurance


• Critical Illness Insurance


• Life Insurance


• Paid Time Off


• Holiday pay effective immediately (8 holidays recognized)


• 401 (k) with employer 4% match and revenue sharing


• Employee referral program


• Additional Training Programs: Career Development and Department Shadows

Company Overview

TPG, Inc. is a growing company with over 160 employees. We are a manufacturing company for pond, lake, and water garden supplies with customers in all 50 states, servicing both wholesale and end-users. We have customers with large ponds used for swimming, fishing, and ice skating, and customers with decorative water gardens containing Koi, waterfalls, and plants. Our mission is to help the world enjoy ponds by being passionate, knowledgeable, and providing innovative solutions.

TPG, Inc. is not just a team-we’re a tribe that is ongoing and more like a family. We have fun, pursue our goals, and help each other grow together. Becoming part of TPG, Inc. means more than getting a job; it’s a career move. We will give you the support you need to grow with us.

Company Divisions

TPG, Inc. encompasses a family of businesses to support customers in all pond aspects.

Airmax, Inc. – business-to-business and manufacturing. airmaxeco.com

The Pond Guy, Inc. – direct-to-consumer. thepondguy.com

The Pond Guy, Inc. – local services division. weknowponds.com

How To Apply For This Position

Step 1: Submit Your Resume.

Step 2: If selected for further review, you will receive a request to take a ten-minute survey. Please complete the survey within three days of receipt.

Step 3: If selected for further review, you will be contacted for an interview.

The Pond Guy, Inc. prides itself on the quality of its employees, and as such, candidates who receive a job offer will be required to successfully pass a drug/toxins test and background check.