Marketing Assistant

The client is seeking a talented and creative Marketing Assistant to join their team. This position will play a crucial role in enhancing the brand's online presence through graphic design and social media management. As a Marketing Assistant, you will be responsible for creating eye-catching visuals, managing our social media channels, and assisting with paid advertising campaigns.

Job Specific Essential Duties and Responsibilities:

Graphic Design

• Create visually appealing graphics and designs for both digital and print materials, including social media posts, banners, flyers, brochures, and promotional materials.
  • Ensure all design work adheres to brand guidelines and maintains a consistent and professional appearance.
  • Support and coordinate with the Operations / Sales Team with any collateral requests or requirements when required for conferences and expos

  Social Media
  • Creation and management of regular business posts across Facebook, Instagram, LinkedIn channels.
  • Manage and maintain our company's social media profiles, including Facebook, Instagram, and LinkedIn.
  • Create and schedule engaging and relevant content for regular posting to increase brand visibility and engagement.
  • Monitor social media trends and implement strategies to optimize our social media presence.
  • Respond to comments and messages in a timely and professional manner.
  • Assist with the development and execution of paid advertising campaigns on social media platforms.
  • Work closely with the product coordinator to develop marketing campaign, advertising and channel partner concepts.
  • Provide support on acquisition campaigns, CRM initiatives / lifecycle management, seasonal campaigns and always-on advertising.
  • Manage and facilitate edits or updates across all owned, earned and paid assets – extending to channel partner travel assets (portals).

  EDM (Electronic Direct Mail/Email Marketing)
  • Coordinate eDM program & scheduling across all brands. Inclusive of managing always-on eDM calendar, segmentation initiatives such as our VIP Program, and overall performance reporting.

  Website Management
  • Edit and develop website content in line with the brands overarching content & SEO strategy. Make updates that align with digital best practice and ensure site is optimized.
  • Develop reporting and monitor performance of activations and amplifications across all partners and brands, inclusive of Google Analytics tracking and analysis.

  Team
  • Develop and foster cross-functional team approach, providing marketing support across all business and partner units.
  • Participate in team meetings, team planning, development and strategy workshops or sessions.

  Qualifications / Knowledge / Experience:

  Essential
  • At least 2-3 years in a similar role
  • Understand and have the ability to apply BTL (Below-the-Line) marketing / digital concepts, visual identity, brand strategy and positioning and message development skills
  • Strong understanding of campaign management
  • Proficient in CRM software, e.g. Hubspot
  • Functional understanding of Facebook Ads and Business Manager, Instagram, and LinkedIn
  • Ability to develop and apply creative, workable solutions to project-related matters
  • At least 2 years working with travel or retail preferred in a campaign, digital or advertising capacity
  • Excellent written and verbal communication skills
  • Strong attention to detail
  • Able to work well under pressure with often competing deadlines
  • Excellent time management
  • Self-starter with strong problem-solving skills, ability to work independently and comfortable with working in a fluid new-business style environment that scales quickly
  • Proficient across SEO Tools, Google Analytics, Google Tag Manager, AdWords and affiliated reporting software or platforms

  Preferred
  • Tertiary qualifications in Marketing

• Previous experience in the travel, leisure and tourism industry
  • Previous experience in travel / tourism in a marketing capacity

• Proficient in Adobe Suite and Canva

Originally posted on Himalayas