Regional Brand Manager

About The Role

We are looking for a Regional Brand Manager – Abdominal to join our China Marketing team in Shanghai who will drive commercial marketing strategy and execution to accelerate growth in the abdominal endovascular portfolio. This role will translate market insights into actionable plans, partner closely with sales, and ensure strong in-market execution to deliver sustainable revenue and market share expansion.

Responsibilities

• Drive commercial strategy and execution for the abdominal portfolio in China, translating business objectives into actionable marketing plans that deliver revenue growth and market share gains.
• Lead market and customer insights generation, including segmentation, competitive intelligence, pricing dynamics, and tender landscape, to inform targeting and positioning strategies.
• Own end-to-end product lifecycle management, including demand planning, pricing strategy, portfolio optimization, and in-market performance tracking.
• Develop and execute China-specific commercial marketing plans, with clear focus on key growth drivers such as account penetration, indication expansion, and channel activation.
• Partner closely with Sales leadership to drive field execution excellence, including sales force readiness, tool development, and performance tracking against key KPIs.
• Lead product launch excellence, ensuring strong pre-launch readiness, localized value proposition, sales training, and post-launch performance acceleration.
• Drive KOL engagement and advocacy strategy, building strong partnerships with key opinion leaders to support clinical adoption and guideline influence.
• Plan and execute high-impact customer engagement activities, including congresses, workshops, and digital initiatives, aligned with compliance and regulatory requirements.
• Collaborate with global and cross-functional teams to localize global strategies, ensuring alignment with China market needs and commercial viability.

Manage marketing investments with discipline, track ROI, and continuously optimize resource allocation to maximize commercial impact.

Required Qualifications

• Minimum 10 years of experience in product marketing, commercial marketing, or product management within the medical device industry.
• Strong track record of driving commercial growth through marketing strategy and execution in China.
• Proven experience in new product launches and commercialization in China, including sales enablement and market activation.
• Deep understanding of China healthcare ecosystem, including hospital dynamics, tender processes, and competitive landscape.
• Demonstrated ability to translate insights into actionable commercial plans and deliver measurable business outcomes.
• Strong experience in partnering with sales teams to drive execution and achieve revenue targets.
• Proven ability to build and manage KOL relationships and lead customer engagement initiatives.
• Strong analytical skills with experience in forecasting, performance tracking, and ROI evaluation.
• Excellent communication and stakeholder management skills in a cross-functional and matrix environment.
• High level of integrity and strong understanding of compliance requirements.
• Bachelor’s degree in marketing, business, life sciences, or related field.

Willingness to travel up to 40%.

Desired Qualifications

3 bullet points max. List any additional qualifications that are preferred, but not required.