Lifecycle Marketing Principal, Automations & Incentives

Upside Lifecycle Marketing Principal, Automations & Incentives Reposted YesterdaySaved Hybrid 2 Locations 170K-200K Annually Senior level 170K-200K Annually Senior levelArtificial Intelligence • Fintech • Machine Learning • Mobile • Payments • Retail • SoftwareDesign, build, and optimize a scalable, automated lifecycle marketing engine across onboarding, retention, reactivation, and referrals. Lead multi-vertical crossover journeys, integrate incentive engineering with incrementality controls, collaborate with martech, product, analytics and engineering, and deploy AI-enabled workflow tools to drive MAU, retention, and profitable consumer behavior.Top Skills: AIAPIsBrazeIterableSalesforce Marketing CloudSQL