Senior Marketing Manager - Institutional
Indexed description
This Senior Marketing Manager role is responsible for guiding the development and execution of the strategy for the Laundry, Housekeeping (Surface Hygiene) and hand hygiene portfolios. They are responsible for the day-to-day leadership of a team of marketers who partner with R&D on developing future innovation roadmaps and driving innovation through the phase gate process and who partner with our sales organization to identify insights and commercialize new products out to the marketplace. This role will play a critical leadership role in leading one of the Mega innovations in Institutional. In the meantime, they are responsible for delivering enhanced portfolio margins, improved competitiveness in the market and category optimization.
This role is highly cross-functional, requiring significant collaboration with other functions (marketing, sales, finance, R&D, supply chain, training, etc.), strong business acumen, communication within all levels of the organization and strong customer and sales understanding. This role must also partner across the enterprise to develop strategic alignment with corporate strategies and divisions that sell similar offerings and functions. The successful candidate will demonstrate strong communication, collaboration and leadership abilities, passion for customers, high energy and commitment to help solve big problems.
What You Will Do
Strategy & Innovation
- Lead portfolio strategy for program and product assortment to meet annual sales and profit objectives.
- Partner with R&D, Sales and other marketing associates to create future path for Housekeeping & handcare portfolios including: develop strong market and competitive understanding, determine customer value on different factors within our programs, understand sales team mentality and drivers of selling different programs.
- Identify portfolio gaps and initiate innovation opportunities including owning Phase Gate development and project management from concept to launch.
- Lead OnPremiseIQ – digital laundry innovation program from feasibility to launch.
- Day-to-day portfolio and P&L management, including but not limited to forecasting, monthly performance reporting and innovation tracking
- Understand customer value drivers to help develop Gain, Grow and Retain sales initiatives.
- Provide Ecolab sales force with leadership and marketing support, including sales tools, training, competitive intelligence and actionable reporting.
- Partner with Corporate Account sales and Field team on key customer initiatives including pitching innovations and market tests
- Provide timely and valuable feedback and coaching to team.
- Collaborate with critical functions, including sales, finance, R&D, etc.
- Perform annual performance reviews, manage IDP conversations.
- On-board new marketing associates.
- Bachelor’s degree and 8 years of professional experience or MBA in Marketing with 5+ years of experience
- Experience in developing and launching new products/services
- Experience in developing marketing strategy
- Immigration sponsorship not available for this role
- Business-to-business marketing experience
- Proficient with MS Word, Excel, PowerPoint, Outlook and the Internet
- Ability to relate to influential people and complex organizational structures; strong interpersonal and relationship building skills
- Ability to communicate effectively with all levels of the organization
- Demonstrated initiative and leadership skills; setting vision and strategy, planning, critical thinking, orchestrating cross-functionally, overseeing multiple project elements and proven track record of results
Benefits
Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families. Click here to see our benefits.
If you are viewing this posting on a site other than our Ecolab Career website, view our benefits at jobs.ecolab.com/working-here.
Potential Customer Requirements Notice
To meet customer requirements and comply with local or state regulations, applicants for certain customer-facing roles may need to:
- Undergo additional background screens and/or drug/alcohol testing for customer credentialing.
- Be fully vaccinated for COVID-19, including a booster if eligible, unless a religious or medical accommodation is requested by the applicant and approved by Ecolab.
Nuestro compromiso con una cultura de inclusión y pertenencia
Ecolab está comprometido con el trato justo e igualitario de todas las personas colaboradoras y postulantes, y con la promoción de los principios de igualdad de oportunidades en el empleo. Reclutaremos, contrataremos, promoveremos, transferiremos y brindaremos oportunidades de desarrollo con base en las calificaciones individuales y el desempeño laboral, en todos los aspectos relacionados con el empleo, la compensación, los beneficios, las condiciones laborales y las oportunidades de crecimiento. Ecolab no discriminará a ninguna persona colaboradora ni postulante por motivos de raza, religión, color, credo, nacionalidad, estado de ciudadanía, sexo, orientación sexual, identidad y expresión de género, información genética, estado civil, edad o discapacidad.
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