Senior Specialist, Affiliate Marketing

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. Our wearable technology and personalized insights help members improve recovery, sleep, training, and overall health.

We are seeking a Senior Specialist, Affiliate Marketing to own and scale WHOOP's affiliate marketing channel. This role will be responsible for driving commercial outcomes across the affiliate program, including revenue growth, customer acquisition efficiency, and return on ad spend (ROAS). The ideal candidate is a results-oriented performance marketer who thrives in an ownership-driven environment, can operate independently, and has a proven track record of building and optimizing revenue-generating affiliate partnerships.

As a key member of the Growth Marketing team, you will develop and execute global affiliate growth strategies, manage partner relationships, forecast channel performance, own budget allocation, and deliver against ambitious revenue targets. You will collaborate cross-functionally with Marketing, Analytics, Finance, Creative, and Partnerships teams to maximize the impact of the affiliate channel as a meaningful driver of business growth.

RESPONSIBILITIES:

• Own the affiliate marketing channel and be accountable for achieving affiliate revenue, customer acquisition cost (CAC), and return on ad spend (ROAS) targets, ensuring the program delivers meaningful business impact and profitable growth.

• Develop and execute the affiliate growth strategy, identifying, recruiting, negotiating, and managing high-impact affiliate partnerships that drive customer acquisition and revenue.

• Own the commercial performance of the affiliate program, including annual and quarterly planning, revenue forecasting, budget management, commission spend, and investment optimization.

• Build and maintain strong relationships with affiliate partners, publishers, content sites, loyalty partners, and other strategic partners across the US and other significant global markets, conducting regular business reviews and identifying opportunities to expand performance.

• Design and execute testing initiatives to improve channel efficiency, including evaluating promotional strategies, partner incentives, and optimizing affiliate commission structures to maximize profitable growth.

• Partner cross-functionally with Analytics, PR, Finance, Product, Marketing Operations, Creative, and Brand teams to ensure accurate tracking, measurement, reporting, forecasting, and successful campaign execution.

• Ensure operational excellence and program integrity by maintaining affiliate compliance with brand guidelines and partnership agreements, monitoring traffic quality, and proactively identifying and resolving fraud or non-compliant activity.

QUALIFICATIONS:

• 5+ years of experience in affiliate marketing, performance marketing, partnership marketing, or a related growth marketing function.

• Demonstrated experience owning channel-level performance metrics, including revenue, CAC, ROAS, or similar commercial KPIs.

• Experience managing affiliate programs through platforms such as Impact and Awin.

• Strong analytical skills and experience using business intelligence and reporting tools to gather data to drive business decisions and optimize performance.

• Experience building forecasts, managing budgets, and evaluating marketing investments.

• Excellent communication, negotiation, and relationship management skills.

• Highly organized self-starter with the ability to operate independently and manage multiple priorities in a fast-paced environment.

• Experience within a direct-to-consumer, subscription, consumer technology, or health and wellness business.

• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.